1510 Performance Marketing Jobs - Page 22

About the Role Boult is looking for a performance-driven Ecommerce Analyst to join our growth team. The ideal candidate should have hands-on experience managing ecommerce platform ads (especially Amazon & Flipkart), a strong analytical mindset, and the ability to optimize campaigns to achieve performance goals. Key Responsibilities Plan, execute, and optimize ad campaigns on ecommerce platforms like Amazon and Flipkart . Monitor daily performance metrics such as ACOS, ROAS, CTR, CVR, and CPC. Manage and scale performance campaigns to meet sales and profitability targets. Conduct keyword research, bidding strategy optimization, and audience segmentation. Prepare performance reports and insights for internal stakeholders. Collaborate with cross-functional teams (content, design, and cataloging) to align ads with business goals. Keep up with platform updates and trends in ecommerce advertising. Requirements 1+ years of experience managing ads on Amazon, Flipkart , or other ecommerce platforms (Qcomm experience is a plus). Strong analytical skills with a good grasp of numbers and KPIs. Proven ability to optimize campaigns and achieve performance targets. Familiarity with advertising dashboards, bidding tools, and keyword strategies. Proficient in Excel/Google Sheets for reporting and analysis. Ability to work independently and thrive in a fast-paced environment. Good to Have Experience with Qcomm (Quick Commerce) platforms. Understanding of ecommerce trends in the consumer electronics/D2C space. Knowledge of tools like Helium 10, Brand Analytics, or any 3rd party ad optimization platforms.

Responsibilities: * Optimize ad spend & ROI * Analyze performance metrics * Collaborate with sales team * Develop targeted campaigns * Create compelling copy

Performance Marketing Manager We're hiring a Performance Marketing Manager to own and scale our performance marketing engine. If youve run campaigns that deliver real ROI, obsess over CAC, and thrive on data, testing, and scalethis ones for you. Your success will reflect in every dollar spent, ensuring maximum return and growth. The Charter: Full Funnel Ownership: End-to-end management of paid channelsMeta, Google, and more. Youll own it. Strategy to execution. Budget = Your Playground: Work with large budgets. Scale what works, kill what doesnt. Cross-Team Execution: Collaborate with product, analytics, business, and creative teams to deliver impact, not just impressions. Reporting + Insights: Monitor campaigns, extract insights, forecast spends, and present learnings to stakeholders. Stay Ahead: Be the first to know when algorithms shift, policies change, or new tools drop. Youll stand at forefront of marketing in 2025, and not be a follower. What We Offer: A growth team that actually knows growthproduct, biz, data, and creative folks all in sync. Budgets big enough to run > High visibilityyoull work directly with founders and be in the cockpit of a 100mn dollar revenue business scaling. In-house AI tools for automation, reporting, and experimentationif you love building with AI, youll feel right at home. Zero micromanagement, full autonomy. Well give you the ball. You run with it and hit the goal post in your own approach. Ideal Persona Would: 3-6 years in Performance Marketing. Startup background helps, but frankly, if you're good at hitting numbers, that's what counts. Be fluent in Meta Ads, Google Ads, Metabase, and martech tools. Think in data and frameworks, but act fast, bias for action is what we value. Work with creative, product, and business teams to deliver powerful campaigns. Be curious about AI, automation, and marketing techyou build tools, not decks. Be outcome-obsessed. You care more about revenue and CAC than CTRs.

Job Title: Associate/SME Performance Marketing Executive Location: Remote (Anywhere in India only) Shift Time: 9:00pm to 6:00am IST Job Summary: The Performance Marketing Associate/SME will be responsible for leading our Clients Performance Marketing campaigns across platforms such as Google Ads, Facebook/Meta Ads, LinkedIn Ads, overseeing a monthly budget. This includes developing and implementing campaigns, optimizing current campaigns, and leading and developing a team of analysts with the intent of building a funnel of demand. Job Duties: Track, analyze, and report on key KPIs (CTR, ROAS, CPA, Conversion Rate, etc.) for multiple client ad accounts. Create weekly/monthly performance reports, highlighting trends and actionable insights. Provide recommendations based on data-driven insights to optimize campaign performance. Use Google Sheets, Looker Studio, or other analytics tools to automate and visualize reports. Set up and launch campaigns across Meta, Google Ads, and TikTok Manage ad group/ad set structuring, budget allocation, and audience targeting. Ensure proper pixel tracking, UTM tagging, and conversion tracking. Assist in A/B testing of creatives, audience segments, and bidding strategies Qualification Strong experience in planning & delivery for performance-based clients for B2C brands. Education: Graduate in any streams. 2 to 6 years of experience in performance marketing Hands on experience on Google platforms AdWords (Search, Display, YT) / DV 360, Social Media Platform such as Facebook Ads Manager, Power Editor. Good to have experience with Amazon (AMS) & Flipkart advertising platform. Good to have experience on any programmatic / trading platform. Performance marketing (Google Ads + Meta, Tik-Tok is a plus) Familiarity with ad platforms (Meta, Google Ads) Reporting of key KPIs from ad platforms and analyzing the data to provide key account insights and KPIs In depth knowledge of campaign setups, ad set/ad group setup and ad launches Excellent communication skills Good analytical skills. • Keeps attention to detail. Should be a good Team player. Good PowerPoint & excel knowledge. Perks & Benefits: WFH Incentives & Allowances About Atidiv Introduction to company ATIDIV was built to ignite hyper growth. We are the solution for sustainable and scalable growth. Ati div is a provider of data science, product development & offshoring solutions for internet and tech businesses. Founded in 2009, we have expanded to 4 cities: Pune, Bengaluru, Mumbai, and Chicago. Today, we serve the movers and shakers of the tech ecosystem in over 30 countries in over 20 different languages. Today, our team is driving the evolution of content management, customer experience, media management, and data analytics for our clients that range from 50 person start-ups to 5000+ strong tech giants.

Hiring Digital Marketing Trainee. JD 6-month paid training Learn & Manage digital marketing campaigns 1-year job agreement Hiring only fresh graduates (B.Tech, B.Com preferred) Required Candidate profile Excellent English Verbal & written communication proficient with computers, Living in Noida, East Delhi or the nearby area

Job Overview: We are looking for a talented and experienced Performance Marketing Executive to join our dynamic marketing team. This individual will be responsible for driving growth through paid digital campaigns, leveraging platforms such as Google Ads, Meta (Facebook & Instagram). The ideal candidate will have 3-4 years of hands-on experience in performance marketing, driving ROI through strategic planning, execution, and optimization of paid campaigns, and a good understanding of 360 digital marketing tactics. Role & responsibilities Google Ads Management: Create, manage, and optimize Google Ads campaigns (search, display, shopping, YouTube) to drive high-quality leads and sales. Analyze data to continuously improve performance and cost efficiency. Meta Platforms (Facebook & Instagram): Develop and implement Facebook and Instagram advertising strategies. Manage and optimize ad creatives, targeting, and budgets to meet KPIs and business objectives. Campaign Performance Analysis: Monitor and report on the performance of paid campaigns across all platforms. Track key metrics such as CTR, CPI, ROAS, and conversion rates. Provide actionable insights and suggestions for improvement. Cross-Channel Marketing Integration: Collaborate with content, design, and development teams to ensure a cohesive 360 digital marketing strategy, integrating paid ads, and organic social media efforts. A/B Testing: Design and implement A/B tests for creatives, landing pages, and campaigns to improve conversion rates and user engagement. Budget Management: Plan, allocate, and manage marketing budgets across all channels. Ensure the maximum ROI is achieved through cost-effective strategies.

Job Title: Senior Marketing Manager Location: Mumbai / Bangalore *Job Summary:* We are looking for a dynamic and results-driven *Senior Marketing Manager* to lead our marketing initiatives across both digital and brand channels. The ideal candidate will have proven experience in *marketing strategy, branding, SEO, performance marketing, and **social media marketing*. This role will play a critical part in driving brand visibility, lead generation, and overall growth. *Key Responsibilities:* * Develop and execute *integrated marketing strategies* to drive awareness, engagement, and leads. * Lead *branding initiatives*, ensuring brand consistency across all channels and touchpoints. * Manage and optimize *SEO strategies* to improve organic search rankings and traffic. * Plan and run *performance marketing campaigns* across platforms like Google Ads, Facebook, LinkedIn, etc., focused on ROI and lead generation. * Oversee the company's *social media presence*, including content strategy, community management, and growth metrics. * Collaborate with internal teams and external agencies to execute marketing campaigns effectively. * Analyze marketing performance using tools like Google Analytics, Meta Ads Manager, and other reporting dashboards. * Stay updated with marketing trends, digital innovations, and competitor activities to recommend new strategies. * Manage marketing budgets and ensure cost-effective allocation across channels. Required Qualifications & Experience: Education: Bachelors or Masters degree in Marketing, Communications, Business, or related field. *Experience: Minimum 5years of relevant experience in digital and brand marketing, with at least *2 years in a leadership or independent role*. *Expertise in:* * SEO (on-page and off-page) * Paid advertising (Google Ads, Meta Ads, LinkedIn Ads) * Social media strategy and execution * Branding and positioning * Marketing analytics and performance reporting *Preferred Skills:* * Strong verbal and written communication skills. * Proficiency in marketing tools like *Google Analytics, SEMrush, Meta Ads Manager, Canva, HubSpot*, etc. * Experience in *education, edtech, or B2B services* will be a plus. * Creative thinking with an ability to work in a fast-paced environment.

As a MarTech Manager at Swiggy, you will be a key part of the Growth Marketing vertical, responsible for driving disproportionate growth by shipping impactful solutions in performance marketing, owned media, and other high-growth domains. Your role will involve end-to-end ownership of product discovery, solutioning, PRD creation, GTM strategies, and root cause analysis (RCA). You will work cross-functionally with tech, marketing, design, and analytics teams to conceptualize, execute, and scale products that fuel business growth. Your responsibilities will include: Product Discovery & Ideation: - Identifying opportunities for growth through performance marketing and owned media solutions. - Conducting market research, user feedback, and competitive analysis to define high-impact problem statements. Solution Design & PRD Development: - Developing comprehensive Product Requirement Documents (PRDs) for solutions that align with growth objectives. - Collaborating with tech teams to define product architecture and features. Cross-functional Collaboration: - Partnering with marketing, design, analytics, and engineering teams to bring solutions from concept to launch. - Acting as the bridge between business and technical stakeholders, ensuring alignment across teams. Experimentation & Problem Solving: - Designing, executing, and analyzing experiments to validate product hypotheses. - Conducting RCA wherever applicable. GTM Strategy & Execution: - Owning the GTM for new products, ensuring timely execution and alignment with business goals. - Developing frameworks for post-launch performance tracking and optimization. Performance Marketing Innovation: - Building tools and products to improve targeting, personalization, and media efficiency. - Exploring and implementing new channels, algorithms, and automation to scale performance marketing efforts. Leadership & Planning: - Creating and presenting quarterly, half-yearly, and annual growth roadmaps to leadership. - Influencing and driving alignment across teams, including product, business, analytics, bizfin, brand, and design. Required Skill-set: - Proven ability to manage complex, cross-functional projects with measurable impact. - Strong analytical skills with a focus on leveraging data for decision-making. - Experience in crafting and driving PRDs, experimentation frameworks, and GTM strategies. - Familiarity with performance marketing channels (Google, Facebook, affiliates, programmatic, etc.) and tools (Snowflake, AppsFlyer, Clevertap, etc.). - Strong understanding of owned media, including CRM, push notifications, in-app messaging, and personalization. - Exceptional communication and stakeholder management skills, with a proven ability to influence without authority. - Self-driven with a strong bias for action and comfort with ambiguity. Preferred Experience: - 2+ years in product management, growth marketing, or a similar role in B2C tech/e-commerce. - Experience collaborating with engineering, design, marketing, and analytics teams. - Prior work in performance marketing, owned media, or growth-focused roles is a strong plus. This role is ideal for a self-starter passionate about solving growth challenges through innovative product thinking and collaborative execution. You will play a critical role in shaping the future of high-growth initiatives, driving user acquisition, engagement, and retention through impactful product solutions.,

As the Head of Business Marketing at PhonePe, you will be leading the end-to-end customer acquisition and brand building efforts for two innovative ventures: Pincode and Indus. In this role, you will work closely with the Group CMO, the CEO of Pincode, and the CBO of Indus to drive significant impact in emerging markets through a "build, measure, learn, adapt" philosophy. Pincode is a revolutionary quick commerce approach that empowers local neighborhood stores for last-mile delivery, while Indus is an app store designed for India, offering applications in local languages. Your primary focus will be on crafting compelling brand narratives, executing integrated marketing strategies, and establishing a strong market presence for both ventures. Your responsibilities will include developing brand strategies, designing integrated marketing campaigns, creating engaging content, optimizing performance marketing channels, managing social media engagement, implementing CRM strategies, and collaborating across teams to align marketing efforts with business objectives. Additionally, you will be responsible for defining measurable goals, tracking performance, and fostering team leadership and development. For Pincode, you will drive user and store acquisition, co-marketing with partner stores, and hyperlocal marketing initiatives. For Indus, your focus will be on user acquisition, developer relations, and promoting a diverse app ecosystem. The ideal candidate will have at least 12 years of marketing leadership experience, expertise in brand building and performance marketing, and a track record of thriving in fast-paced environments. This is an exceptional opportunity to shape the future of two high-potential businesses in India and make a significant impact. If you are passionate about building strong brands, driving customer acquisition, and leading marketing initiatives in a dynamic startup environment, we invite you to apply. PhonePe offers a range of benefits for full-time employees, including insurance coverage, wellness programs, parental support, mobility benefits, retirement benefits, and other perks. Working at PhonePe provides a rewarding experience with a focus on creativity, opportunities for growth, and a collaborative work environment. Join us in our mission to innovate and redefine industries in India.,

About MetaMorph: MetaMorph empowers startups to scale and innovate by placing people at the center of their strategy. With a proven track record of supporting over 220 startups, we specialize in aligning talent with organizational needs, enhancing employee skills, and transforming employer brands. Our data-driven insights fuel decision-making and provide comprehensive support for both acquisition and being acquired, ensuring coverage from every angle. About Our Client: Our client is a technology-driven platform revolutionizing frontline workforce recruitment by leveraging intelligent automation. Focused on streamlining the hiring process for large enterprises, the platform bridges the gap between employers and job seekers through data-driven outreach, efficient screening, and end-to-end hiring workflows enabling organizations to scale their workforce quickly and effectively. About the Role: As a Marketing Generalist, you will be at the heart of the client's marketing efforts, driving initiatives that span across digital, ATL (Above The Line), and BTL (Below The Line) activities. You will manage and execute integrated marketing campaigns that combine mass media tactics with grassroots, on-ground initiatives to ensure comprehensive brand visibility, engagement, and growth. This role is initially an individual contributor position, with the potential to evolve into a leadership role as the marketing function scales. Key Responsibilities: - Digital & Performance Marketing: Develop, execute, and optimize digital campaigns across SEM, social, and display channels to drive user acquisition and engagement. - ATL Campaigns: Plan and execute mass media advertising strategies including TV, radio, print, and outdoor campaigns to build brand awareness on a large scale. - BTL Activities: Drive on-ground activations, experiential marketing, direct engagement campaigns, and community outreach programs to foster personal connections with our audience. - Content & Creative Strategy: Craft compelling narratives and creative content that resonate with our diverse audience and reinforce the client's brand identity. - Social Media & Community Engagement: Manage and grow our social media presence, ensuring active engagement and a positive brand sentiment. - Event & Partnership Marketing: Plan and coordinate marketing initiatives for events, webinars, and strategic partnerships that amplify our brand reach. - Marketing Analytics & Optimization: Monitor key performance metrics, derive actionable insights, and continuously refine marketing strategies based on data. - Cross-functional Collaboration: Work closely with Product, Sales, and Customer Experience teams to ensure integrated and impactful marketing campaigns. - Innovation & Process Improvement: Stay abreast of market trends and emerging tools to drive innovative marketing approaches and maximize effectiveness. Requirements: - 8-12 years of experience in a full-stack marketing role, covering ATL and BTL initiatives. - Experience in building and managing small teams, with a passion for mentoring and scaling marketing functions. - A strategic thinker with strong execution capabilities, balancing creative storytelling with analytical decision-making. - Strong grasp of digital marketing, performance marketing, and brand-building strategies. - Exceptional stakeholder management skills, collaborating across teams to align marketing efforts with business goals. - Share our commitment to transforming the blue-collar recruitment landscape in India and making a real impact. Benefits: - Unlimited PTO: Flexibility and trust to manage your work-life balance. - Comprehensive Medical Insurance: Robust healthcare plans for you and your family. - Monthly Wellness Leaves: Regular time off to recharge and focus on well-being. - Growth & Learning Opportunities: A dynamic environment where you can advance your career as you shape our marketing function.,

As an Assistant Brand Manager Marketing at Magicleaf, your primary responsibility will be to contribute to the increase in recurring sales by ensuring consistency in brand communication and consumer experience. You will collaborate with the performance marketing, consumer support, and operations teams to maintain a high level of consumer experience and to enhance the scalability of our brand. Magicleaf is a renowned brand known for its 100% Natural, Zero/Lower Calorie Stevia and Monk Fruit based food & beverage products, including revolutionary "No Added Sugar" Mithai. With a strong emphasis on taste, texture, and health benefits, Magicleaf products have been developed over 9 years of intensive research and development. They are safe for individuals of all age groups, including children and diabetics, and are particularly beneficial for weight management and calorie control. Additionally, Magicleaf products cater to individuals following specialized diets like Keto or Paleo, offering a versatile range of sweeteners for various food and beverage recipes. In this full-time on-site role based in Lucknow, you will be tasked with executing day-to-day marketing activities, assisting in brand management initiatives, and supporting marketing campaigns specifically focused on our "no added sugar" product line. It is essential that you possess strong skills in content execution for digital channels and have a proven track record of collaborating effectively with designers, performance marketing executives, and agencies. Your role will also involve engaging with customers to gather valuable insights and translating them into actionable marketing campaigns, as well as managing digital marketing and social media platforms. To excel in this role, you must be able to work harmoniously within a team environment and hold a Bachelor's degree in Marketing, Business, or a related field. While having at least 3 years of relevant experience is preferred, this position is not suitable for freshers. It is crucial to note that this role requires on-site presence in Lucknow, and remote work opportunities are not available. If you are unable to relocate to Lucknow or are seeking a work-from-home arrangement, we kindly request that you refrain from applying. If you meet the desired qualities and qualifications outlined above, we encourage you to submit your application. However, please be advised that if you do not receive a response from us within 3 weeks, your application may not have been successful on this occasion.,

As the General Manager/Director of Marketing in Delhi, you will be responsible for driving our growth engine across Meta, Google, and key digital channels. With a focus on paid marketing, your expertise will be crucial in managing performance campaigns that deliver measurable ROI. Your role will involve overseeing lead acquisition, funnel management, and conversion optimization to ensure the efficiency of our digital marketing efforts. Your core responsibilities will include leading performance marketing initiatives by managing Meta Ads, Google Ads, and other paid platforms. You will be tasked with owning the digital funnel from ad creatives to conversion, utilizing analytics tools to monitor performance, and implementing strategies to reduce drop-offs. Additionally, you will be responsible for developing and managing remarketing journeys to enhance customer lifetime value and retention. Collaboration with design, content, tech, and call center teams will be essential to improve workflows and enhance user experience. You will also play a key role in optimizing ad spend efficiency and driving continuous performance improvements to meet our growth targets. While your primary focus will be on performance marketing, having experience with organic and owned channels such as social media and web content, as well as brand and offline presence strategies, will be beneficial. Your proven track record in managing Meta and Google campaigns, strong understanding of digital funnels and analytics tools, and hands-on approach to optimization will be critical for success in this role. Additionally, your ability to work cross-functionally and translate data-driven insights into actionable strategies will be highly valued. If you are a results-driven marketing leader with 5-8 years of experience in digital marketing, a passion for driving growth through paid marketing channels, and a data-first mindset, we encourage you to apply for this exciting opportunity.,

About the Role: The candidate will be responsible for managing study abroad product development and supporting marketing and brand enhancement activities for test preparation programs, such as the GRE, GMAT, and SAT, as well as admissions consulting services. Product Management: Own the lifecycle of study abroad programs (Product management, development & improvements) Monitor student outcomes, program engagement, and feedback to drive continuous improvement. Ensure that relevant programs are launched on time and accurately updated on websites, CRM, etc., across the organization Formulating a business strategy to achieve the desired market share Optimize student journey and sales funnel using data-driven insights and key education marketing metrics. Creating a process to capture student success (test score/university admission) Assist in providing updates and resolving program-related inquiries from Centers and Business Partners. Marketing & Brand Enhancement Support: Define the brand positioning strategy with the head of brand enhancement Develop and manage high-quality marketing collaterals (brochures, flyers, digital creatives, emails, landing pages, etc.). Plan and monitor marketing and lead generation campaigns (search, display, social media, email, automation etc.). Plan content for YouTube and other platforms to create brand recall and authority Plan social media presence, Website/WhatsApp/Telegram/Email content, ensuring it aligns with brand tone and engages target audiences for brand recall Cross-functional Support: Act as the central POC across tech, sales, and marketing teams etc from a product perspective Align internal stakeholders around product launches, campaigns, and initiatives. Qualifications: Bachelors degree in marketing or a related field. MBA preferred. 5 to 10 years of experience in product marketing, preferably in the study abroad education or test prep industry Strong storytelling and communication skills that connect with students and parents Ability to collaborate across teams and manage multiple projects on time Experience with marketing analytics tools and customer research insights methodologies. Proficient in data analysis/Business Intelligence. Comfortable with CRM Analytics/Excel for reporting and analysis.

Job Description Executive / Assistant Manager - Digital Marketing Brief on Acxiom Technologies: Acxiom Technologies is a leading software solutions services company that provides consulting services to global firms and has established itself as one of the most sought-after consulting organizations in the field of Data Management and Business Intelligence. Also here is our website address https://acxtech.co.in/ to give you a detailed overview of our company. We are seeking a highly skilled Digital Marketing Specialist to enhance our brand presence and drive digital engagement across various platforms. They will possess excellent written and verbal communication skills and be adept at utilizing data-driven strategies to promote our brand and improve online performance. Location: Andheri, Mumbai Required Qualification: Any Graduate Desired Qualification: Graduate/ Post Graduate / Masters in Business Administration (MBA) in Marketing Functional Area: Marketing Required Experience: 2 - 4 years Areas of Experience: Preferably from the ITES / Software Product or Service Company Joining Timeline: Immediate or 15 days is preferred. Key Responsibilities: Content Creation: Develop and curate engaging content (articles, videos, social media posts, etc.) for platforms like LinkedIn, Twitter, and the company website. Brand Presence: Create and execute strategies to enhance the brands presence on LinkedIn, specifically within the IT sector, ensuring consistent brand messaging. SEO Management: Optimize website content for search engines using SEO best practices to improve organic traffic and visibility. LinkedIn Campaigns: Plan, execute, and monitor LinkedIn marketing campaigns, ensuring optimal engagement and lead generation. Website Updation: Collaborate with the web development team to ensure the website is regularly updated and aligned with marketing strategies. Email Marketing: Create, execute, and analyze email marketing campaigns to nurture leads and improve customer engagement. Google Analytics and GSC: Utilize Google Analytics and Google Search Console to monitor website performance, identify trends, and optimize marketing efforts. Content Collaterals: Develop marketing collaterals like brochures, presentations, and other digital materials. SEO & SEM: Drive search engine optimization (SEO) strategies and support search engine marketing (SEM) efforts. Campaign Analysis: Analyze and report on digital marketing performance metrics, using data to inform future campaigns and strategies. Please Share resumes on shruti.ojha@acxtech.co.in / Share resumes on 7977418669

Paytm is India’s leading digital payments and financial services company, which is focused on driving consumers and merchants to its platform by offering them a variety of payment use cases. Paytm provides consumers with services like utility payments and money transfers, while empowering them to pay via Paytm Payment Instruments (PPI) like Paytm Wallet, Paytm UPI, Paytm Payments Bank Net banking, Paytm FASTag and Paytm Postpaid - Buy Now, Pay Later. To merchants, Paytm offers acquiring devices like Soundbox, EDC, QR and Payment Gateway where payment aggregation is done through PPI and also other banks’ financial instruments. To further enhance merchants’ business, Paytm offers merchants commerce services through advertising and Paytm Mini app store. Operating on this platform leverage, the company then offers credit services such as merchant loans, personal loans and BNPL, sourced by its financial partners. About the team Paytm Ads is Paytm's digital advertising vertical that offers innovative ad solutions to clients across industries It offers advertisers the opportunity to engage with 300Mn+ users who interact with over 200 payment & retail services, online and offline - offered on the Paytm app. Paytm Ads maps the user transactions to their lifestyle choices and creates customized segmentation cohorts for sharp shooting ad campaigns to the most relevant TG. About the Role: We’re seeking a Creative Design Lead to own and drive the visual communication strategy for in-app ad campaigns, marketing collaterals, and innovation projects across the Paytm Ads ecosystem. As the Creative Design Lead, you'll manage end-to-end design responsibilities from stakeholder communication and creative strategy to hands-on design execution and team management. You'll collaborate cross-functionally with business, marketing, and product teams to deliver high-impact, performance-oriented creatives. Key Responsibilities: Creative Direction & Execution Lead the design development for in-app ad creatives, banners, videos, and marketing campaigns.Translate briefs into strong visual concepts aligned with brand and campaign goals. Team & Stakeholder Management Manage and mentor a team of junior designers, providing feedback and quality control.Liaise with internal stakeholders, category teams, account managers, and product owners to align on campaign objectives and timelines. Cross-Platform Visual Communication Design marketing collaterals including case studies, sales decks, social media creatives, and video assets.Work on campaigns tailored for both merchants and consumers across categories. Creative Testing & Performance Optimisation Lead bi-weekly A/B testing of creatives and derive learnings from ad performance metrics like CTR and ecpm. Process & System Design Contribute to developing creative guidelines and templates for Paytm’s self-serve ad platform.Streamline design processes and maintain consistency in visual language. Qualifications: - 4-5 years of experience in creative or visual design, with at least 1–2 years in a lead or managerial role. -Strong portfolio showcasing marketing collaterals, digital banners, video snippets, and ad creatives. - Proficiency in tools like Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) & Figma - Basic knowledge of motion/animation is a plus. - Experience working with cross-functional teams and stakeholders. - Proven ability to deliver high-quality work under tight deadlines. - Excellent communication and project management skills. - Experience working with external clients or brand teams. -Preferred : Background in ad-tech, digital marketing, or performance marketing. What You’ll Gain - Ownership of the design for a fast-growing ad platform reaching millions. - Opportunity to work on diverse campaigns. - Leadership role with visibility across business, marketing, and product functions. - Fast-paced, collaborative, and entrepreneurial work environment. Why join us A collaborative output driven program that brings cohesiveness across businesses through technology Improve the average revenue per use by increasing the cross-sell opportunities A solid 360 feedback from your peer teams on your support of their goals Compensation: If you are the right fit, we believe in creating wealth for you With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Paytm is India's leading mobile payments and financial services distribution company. Pioneer of the mobile QR payments revolution in India, Paytm builds technologies that help small businesses with payments and commerce. Paytm’s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology. About the Team : The marketing team at Paytm is at the forefront of building the brand’s relationship with the consumer, both existing & potential. With the ambition to add value to the brand, the team focuses on engaging and driving effective marketing practices across various channels. About the role: We are looking for a strategic and execution-oriented Growth Manager to lead the Referral Growth Charter, someone who can build and scale referral-driven acquisition and engagement programs across the funnel. This is a high-ownership role working at the intersection of growth marketing, product, and analytics. Expectations/ Requirements: 1. Campaign Strategy & Execution - Design, launch, and manage referral campaigns to drive new user acquisition and repeat usage. 2. Own campaign performance end-to-endtargeting, incentive structuring, creative strategy, and execution. 3. Ideate new referral-led experiments (e.g., tiered rewards, gamification, cohort-specific offers). 4. Funnel Optimization & Retention - Continuously monitor referral funnels (shares clicks sign-ups activations repeat). 5. Identify drop-offs and implement data-driven interventions to boost conversion and retention. 6. Cross-Functional Collaboration -Work with Product and Engineering to improve in-app referral journeys and experiences. 7. Collaborate with category and marketing teams to source compelling offers for referees/referrers. 8. Liaise with Analytics to define key metrics and build dashboards for real-time visibility. 9. Growth Ops & Scaling- Scale referral programs through online and offline channels (e.g., merchant, gig worker referrals). 10. Create playbooks for repeatable referral strategies across user cohorts and geographies. 11. Own experimentation roadmap and A/B testing across campaigns, journeys, and incentive models. 12. Stakeholder & Performance Management - Align with leadership on referral goals, budgets, and performance tracking. 13. Report growth performance on a weekly/monthly basis and recommend key course corrections. Skills that will help you succeed in this role: Minimum 2–7 years of experience in growth marketing/performance marketing / product-led growth roles. Proven experience in running successful referral, affiliate, or influencer marketing programs. Must be strong in analytical skills with proficiency in Excel/Google Sheets, SQL, and visualization tools. Experience working with fintech, consumer tech, or e-commerce organisations preferred. Exposure to CLM/retention/lifecycle management is a plus. Familiarity with tools like Clevertap, MoEngage, Branch, or AppsFlyer. . Education: Post-graduate in MBA is preferred. Why join us : A collaborative output-driven program that brings cohesiveness across businesses through technology Improve the average revenue per user by increasing the cross-sell opportunities. A solid 360 feedback from your peer teams on your support of their goals. Respect, that is earned, not demanded, from your peers and manager. Compensation: If you are the right fit, we believe in creating wealth for you .With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. India’s largest digital lending story is brewing here. It’s your opportunity to be a part of the story!

Roles and Responsibilities Ensure effective implementation of marketing strategies aligned with business objectives. Collaborate with cross-functional teams to develop competitive intelligence reports on industry trends and competitor analysis. Oversee brand promotion initiatives such as events, exhibitions, webinars, and content creation to increase brand visibility and engagement. Manage performance marketing activities across various channels (SEM, social media, email) to drive lead generation and conversion. Develop and execute go-to-market strategies for new product launches, including brand positioning, messaging, and campaign execution. Desired Candidate Profile 6-11 years of experience in B2B marketing with expertise in brand management, development, strategy & planning. MBA/PGDM degree from a reputed institution (Tier 1 or Tier 2) Proven track record of success in managing multiple projects simultaneously while meeting deadlines under pressure.

Overview Hands-on key role to plan, manage, execute and optimize performance marketing campaigns across India BU focusing on key retailers across Q-commerce, eGrocery & Pureplay primarily. This role will be responsible for working closely with the eComm commercial lead to understand objectives, priority products and budgets in order to launch campaigns that deliver results. Responsibilities Campaign planning Partner with commercial teams to understand objectives, challenges, priorities and budgets Conduct forecasting for annual and monthly budgets Ensure deployment of best practices in all performance and on-platform search campaigns across markets Proactively seek out new opportunities and make recommendations to grow eCommerce performance campaigns via new ad groups, ad copy testing, landing page optimizations, and keyword expansion Manage test & learn agenda to identify new opportunities, ensuring clear goals against key marketing activities & knowledge share Campaign execution Manage eComm performance campaigns across multiple retailer platforms/markets and Pepsico brands Keyword Research and Ad Copy Development for search campaigns Manage and maintain campaign budgets or spend summaries Track and analyze campaign data to achieve business goals Optimize and Manage campaigns for achievement of KPIs, budgets and deadlines Lift & shift learnings across campaigns while planning and delivering the marketing strategies Reporting and optimization Present the results to internal stake holders, proactively work with cross-functional teams to build and deliver reporting solutions Liaise with cross functional teams (Sales, Business units) to build in-depth knowledge of business objectives and product mix to identify growth opportunities on search Work closely with analytics and data science teams to discover, test data driven ways to optimize performance Stay up to date with developments in performance marketing and the competitive landscape Qualifications Qualifications/Requirements 4+ years experience working within eCommerce marketing. Working on Amazon marketing services a plus Understanding of eCommerce landscape in India Good understanding of PPC/CPC/CPM models Good analytical, numerical, and reporting skills but also creative mindset Good verbal and written communication with excellent English Strong Microsoft Office skills especially Excel & ppt Ability to navigate & influence matrix organization from distance - connect with both management team level as well as operational level Sense for organizational dynamics, ability to build strong relationships and influence Candidate profile Hands-on as well as strategic Flawless execution Get things done (fast) mindset Top analytical skills finding insights & actions from Data Curious, fast learner Team player & strong influencer Work with local teams from distance Ability to work independently as well as in a team

PURPOSE OF THE POSITION: Econnex is seeking a highly skilled Paid Media Specialist to lead and optimize our multi-million dollar Google Ads campaigns. This role requires a data-driven marketer with expertise in scaling paid media, optimizing for better ROI, and ensuring maximum efficiency in ad spend. You will be responsible for developing, executing, and refining strategies that scale our Google Ads budget from $5M to $12M+ while reducing CPA . If you thrive in a fast-paced environment and love working with performance-driven marketing, this role is for you! ORGANISATIONAL CONTEXT CIMET currently provides end-to-end comparison and signup of Energy, Telco, Credit Cards, Personal loan, and residential solar plans through its online solution in a B2B and B2C environment. It presently caters to various Providers and has several White label partners and other co-branded partners. This portfolio will further expand over the next 18 months across financial services (loans and insurance products). The online comparison market is extremely crowded in Australia, with most comparators providing a light touch directory solution. CIMET saw this as an opportunity and developed a fully integrated online comparison and signup platform. On 15 March 2022, CIMET decided to partner with iSelect who acquired a 49% stake in CIMET Holdings Going forward, CIMET will use this investment from iSelect to expand into new verticals including Home loans, Car loans, Life Insurance, Health Insurance, Pet Insurance among others. Additionally, CIMET has plans to expand into multiple geographies including India. CIMET today has around 130+ resources across Australia and India and will grow to over 200 over the next 2 years. KEY ACCOUNTABILITIES: 1. Campaign Strategy & Execution: Develop and execute high-impact Google Ads campaigns across Search, Display, YouTube, Discovery, and Performance Max . Scale campaigns efficiently, ensuring a 3X growth in ad spend while maintaining or reducing CPA . Implement dynamic ad targeting, audience segmentation, and AI-driven bid strategies . Lead expansion into new paid media channels (Meta Ads, TikTok, LinkedIn, Native Ads, etc.). 2. Optimization & ROI Improvement Continuously optimize ad creatives, bidding strategies, and keyword selection to maximize performance. Reduce wasted spend by refining negative keywords, audience exclusions, and dayparting strategies . Improve Quality Score, Ad Rank, and CTRs to lower CPC and increase conversions. A/B test landing pages, ad copy, and creative formats to maximize conversion rates . 3. AI & Automation Implementation Leverage Google Ads scripts, API automation, and AI tools for real-time optimizations. Implement automated budget pacing tools to dynamically adjust spend based on performance. Build and manage real-time dashboards to track campaign performance across all channels. 4. Data Analysis & Performance Tracking Use Google Analytics 4, BigQuery, and Data Studio to track full-funnel performance. Develop predictive models to forecast CPA trends and optimize budget allocations . Set up advanced attribution modeling (Data-Driven Attribution) to analyze multi-touch conversions. 5. Competitive & Market Analysis Conduct Auction Insights and Competitor Benchmarking to gain market share. Identify new growth opportunities in the paid media landscape . Stay up-to-date with Google Ads updates, algorithm changes, and industry trends . Key Skills & Qualifications 4-7 years of experience in performance marketing & paid media strategy . Proven experience in managing large-scale Google Ads accounts ($5M+ budgets). Expertise in Google Ads, Performance Max, YouTube Ads, Display Ads, and Discovery Campaigns . Strong knowledge of Google Analytics 4, Looker Studio, and BigQuery . Experience with automation tools, Google Ads Scripts, and API integrations . Strong analytical mindset with proficiency in SQL, Excel, and data visualization tools . Deep understanding of conversion rate optimization (CRO), landing page testing, and audience targeting . Experience with AI-driven campaign optimization & predictive analytics is a plus.

Job Title: Affiliate Account Executive - CPI , CPR & CPA Campaign Delivery Location: Gurgaon Work Mode: Work from Office (5 days Mon to Fri) About the Company: OxiMobi Media, a leading Ad-Agency that serves as the bridge between advertisers and publishers, is at the forefront of the digital advertising landscape. Specializing in mobile marketing and data-driven technologies, OxiMobi provides innovative solutions to drive business growth for its clients. As we continue to expand and lead in the advertising industry, we are seeking talented individuals eager to build their careers in Affiliate Marketing . We provide huge scope to grow and learn together with India and International exposure. Visit our website at oximobimedia.com to learn more about our mission and values. Job Overview: We are open to hiring candidates with experience from same industry who are enthusiastic about Affiliate Marketing. As an Affiliate Account Executive , you will manage the end-to-end delivery of CPI (Cost Per Install) , CPA (Cost Per Acquisition) and CPR (Cost Per Registration) campaigns, build relationships with partners, and contribute to successful campaign execution. Key Responsibilities Looking for a performance-driven, analytical marketer to execute and optimize cost-per-action (CPA) and cost-per-install (CPI) campaigns with a good direct publisher base or across digital platforms (Google Ads, Facebook/Meta Ads, mobile DSPs). Youll be responsible for campaign setup, tracking, proactive optimization, and performance reporting with a strong focus on ROI-driven results. Campaign Execution Plan, launch, monitor, and optimize CPA and CPI campaigns Maintain good relationships with publishers and allow free flow of campaigns to right sources. Budget & Bid Management Manage daily/weekly budgets Knowledge of bidding strategies to meet target CPA/CPI is an additional benefit. Tracking & Analytics Implement and maintain tracking using tools like Google Tag Manager, Firebase, or Adjust. Analyze performance metrics (CPA, CPI, CTR, install rate) and derive insights. Testing & Optimization Conduct A/B tests on creatives, landing page flows, and user segments. Reporting Generate weekly/monthly performance reports with actionable recommendations. Present clear data visualizations and share campaign learnings. Cross-functional Coordination Coordinate with Sales team on Wishlist and closures Coordinate with Delivery team to manage timely work Track post-install user behavior and inform retention strategies. Qualifications & Skills Experience : 6 months to 1 year in performance marketing, with hands-on experience in CPA and CPI campaigns. Technical Proficiency : Skilled in mobile ad platforms like Trackier, Apsflyer etc; familiarity with tracking tools like Firebase/Adjust & Google Tag . Analytical Mindset : Strong data analysis skills with tools like Google Analytics, Excel (Pivot, VLOOKUP). Testing & Optimization : Experience running A/B tests and optimizing for CPA/CPI. Communication : Excellent written/verbal communication; ability to present data clearly. Education : Bachelors degree in Marketing, Business, or a related field; Experience: Minimum 1+ years of experience in any industry. Passionate about pursuing a career in Affiliate Marketing and Campaign Delivery . Basic understanding of digital marketing concepts. Working knowledge of tracking platforms like HasOffers , Cake , Trackier , or Appsflyer would be a plus. Strong communication, relationship management, and analytical skills. Self-driven, proactive, and eager to learn. Perks and Benefits: Gain experience in the mobile marketing and digital advertising ecosystem. Work in a multicultural and international environment. Career growth opportunities within OxiMobi Media. Join OxiMobi Media and build your career in the exciting world of Affiliate Marketing!

Run and manager PPC/SEM campaigns Generate leads & conversions within budget Improve ad performance (lower CPC, higher Quality score) Do keyword research & optimize ads Plan PPC strategy Work on landing page ideas Google Adwords & Meta Adwords Required Candidate profile 1)2to3 Years of Experience in running performance based digital marketing companies.2)Strong knowledge of Google Ads, Facebook Ads and Display Networks 3)Proficiency in Campaign Management & Optimize

About Aramya: At Aramya, were redefining fashion for Indias underserved Gen X/Y women, offering size-inclusive, comfortable, and stylish ethnic wear at affordable prices. Launched in 2024, weve already achieved 40 Cr in revenue in our first year, driven by a unique blend of data-driven design, in-house manufacturing, and a proprietary supply chain. Today, with an ARR of 100 Cr, were scaling rapidly with ambitious growth plans for the future. Our vision is bold to build the most loved fashion and lifestyle brands across the world while empowering individuals to express themselves effortlessly. Backed by marquee investors like Accel and Z47, we’re on a mission to make high-quality ethnic wear accessible to every woman. We’ve built a community of loyal customers who love our weekly design launches, impeccable quality, and value-for-money offerings. With a fast-moving team driven by creativity, technology, and customer obsession, Aramya is more than a fashion brand—it’s a movement to celebrate every woman’s unique journey. As the Head of Digital Marketing , you will lead growth, performance, content, and social for Aramya’s digital presence. You’ll own customer acquisition, retention, and engagement across paid and organic channels — while shaping how the brand shows up online. Key responsibilities: Lead and scale paid campaigns across Meta, Google, Pinterest, affiliates, to drive efficient customer acquisition and revenue growth. Own full-funnel performance and optimize for CAC, ROAS, LTV, and repeat rates through targeted experiments and data-driven decisions. Collaborate with design, tech, and product teams to improve landing pages, product listings, and conversion experiences. Oversee content and social media strategy across Instagram, Facebook, YouTube, and Pinterest, ensuring brand consistency and engagement. Lead performance reporting and insights, and work with internal and external teams to deliver strong execution across all digital initiatives. Build, lead, and mentor a cross-functional marketing team, while evaluating and implementing tools to improve marketing efficiency. Execute and scale creative optimization and structured ad setups to drive results across digital channels. An ideal candidate MUST have: 5-10 years of experience in digital marketing, with a strong tilt towards performance + content; prior D2C/fashion/lifestyle experience preferred. Strong academic pedigree — IIT / Tier-1 Engineering / Analytical background preferred. Proven ability to manage budgets, scale paid campaigns, and lead cross-channel teams. Strong grasp on both data and creativity— with a test-and-learn mindset. Passionate about building a meaningful brand for women, and thrives in high-growth environments.

Responsibilities Growth & Marketing (Outcome Driven) Launch, scale, and optimize Meta (FB/IG) and Google Ads for revenue and high ROAS. Own the full ad funnel from campaign creation to final purchase and constantly optimize to lower CAC. Run weekly A/B tests for creatives, targeting, placements, hooks, and offers to increase CTR and reduce CPA. Build, analyze, and improve performance funnels using ROAS, AOV, LTV, and conversion metrics. Identify opportunities to scale Advantage+ , retargeting, and segmented prospecting campaigns. Technical & Tracking (Coding Heavy) Implement Meta Pixel, Meta Conversions API (CAPI) , GA4 , and GTM-based event tracking with complete deduplication. Write, modify, and debug tracking scripts in Shopify Liquid and JavaScript for ViewContent, AddToCart, Purchase events, etc. Customize Shopify themes (Dawn/OS 2.0) to inject event IDs , external IDs , and schema without layout issues. Handle scroll depth, video view, and button click tracking via dataLayer and GTM triggers. Troubleshoot tracking issues and attribution mismatches between browser and server-side events. Must-Have Skills 2+ years running Meta & Google Ads with proven ROAS. Shopify, GA4, GTM, and CAPI implementation experience. Ability to write and debug Shopify Liquid , JavaScript , and handle JSON events. Strong grasp of D2C growth metrics: ROAS, CAC, AOV, CTR, LTV, bounce, funnel drop-off. Must own a laptop and be available full-time in hybrid setup (Bangalore preferred). Bonus Points If You Have Experience in womens fashion/eCommerce brands (e.g., Biba, Libas, House of Chikankari). Familiarity with WhatsApp API (Interakt/Gupshup) and automated flows. Shopify feed management experience for Google Shopping + Meta Catalog . Used tools like ChatGPT, Canva, AdCreative.ai to test creatives at scale. Why Join Layas Marts? Be the revenue owner , not just an executor. Build India's next D2C success brand with a fast-moving founder. Work where performance > politics , and data > drama. Incentives tied directly to ROAS and revenue — your work is rewarded .

Plan, launch & scale Meta + Google Ads Own ROAS, CAC, AOV, funnel metrics Set up Pixel, GA4, GTM, CAPI Write Shopify Liquid & JavaScript Run A/B tests & reduce CPA Be hands-on, data-driven & growth focused Sales incentives Flexi working

Plan, execute & optimize paid ad campaigns across platforms Monitor performance & drive ROI Collaborate with content & design teams Key Skills: Google Ads, Meta Ads, Campaign Optimization, Keyword Research, Analytics