Performance Marketing Manager

About the Role

Performance Marketing Lead

the full performance funnel

If you breathe numbers, love creative experimentation, and can connect “data + psychology + GTM speed,” this role’s built for you.

What You’ll Own

Full-Funnel Growth

• Plan, launch, and scale high-performing paid campaigns across

  Meta, YouTube, Search,Snapchat, LinkedIn, Display.

• Own

  leads, CPL, CAC, ROAS, and enrollment volume

  targets — daily, weekly, and monthly.
• Drive

  multi-product funnel strategies

  — NIAT (17–18 yrs), Nxtwave Academy (18–20 yrs), Nxtwave Intensive (22–28 yrs).

Lead Nurturing & Automation

• Lead all

  WebEngage automations

  — SMS, WhatsApp, and Email journeys — across multiple funnel stages.
• Build & A/B test

  drip journeys, remarketing logic, and segmentation flows

  .
• Partner with content & CRM teams to reduce

  lead decay

  and boost Leads to

  Qualified Leads

  ,

  Qualified Leads to enrollment conversion

  .

Performance Intelligence

• Own

  campaign dashboards, attribution, and cohort-level ROI tracking

  .
• Deep dive into

  region-wise, creative-wise, and source-wise

  data.
• Translate insights into

  next-level experimentation frameworks

  (budget shifts, offer tests, CTA redesigns, etc.).

Creative Strategy + GTM

• Co-own

  creative briefing, ad scripting, and landing page optimization

  with the Brand & Creative teams.
• Run

  data-informed creative tests

  (hooks, formats, offers, regional messaging).
• Bring a growth marketer’s POV to every creative and LP decision.
  

Leadership & Collaboration

• Manage a small team of campaign managers + work cross-functionally with content, brand, and tech.
  
• Train new hires on full-funnel performance best practices.
  

You’ll Be Great at This If You

• Have

  5–10 years

  of experience in

  performance marketing

  (EdTech, FinTech, HealthTech, or Insurance preferred).
• Have scaled budgets >1 Cr/month with strong ROI.
  
• Are fluent with

  Meta Ads Manager, Google Ads, GA4, WebEngage, and Excel dashboards.

• Love building funnels, not just campaigns.
  
• Think in

  experiments, cohorts, and data stories

  .
• Are comfortable switching from strategy to hands-on execution in the same day.
  

speed, precision, and impact