Role & responsibilities Design & Visual Communication Skills Basic Graphic Design Principles Understanding of layout, hierarchy, alignment, balance, contrast, and composition Ability to create clean, aesthetically appealing visuals for digital use Typography & Font Pairing Knowing how to choose fonts that match brand tone and are legible across sizes Experience in adjusting kerning, spacing, and leading Color Theory & Branding Consistency Knowledge of e-commerce color psychology (e.g., urgency colors for deals, trust-building hues) Ability to maintain visual consistency across product images, packaging, and social creatives E-commerce-Specific Design Competence Product Image Enhancement Skills in retouching, background removal, shadow application, etc. Familiarity with Amazon image guidelines (e.g., white backgrounds, product zoom requirements) Infographics & A+ Content Creation Creating benefit-driven infographics for listings Understanding layout formats for Amazon A+ content, Shopify product pages, etc. Packaging & Label Design (Optional but Valuable) Experience with dielines, print file preparation, and branding on packaging Understanding of CMYK vs RGB, resolution for print vs web, etc. Social Media & Digital Content Creation Ad Creatives & Promotional Banners Ability to design banners, offers, and campaign visuals for Meta, Google, and TikTok ads Software Proficiency Design Software Tools Must-have : Adobe Photoshop, Illustrator, Canva (for rapid turnarounds) Good to have : Adobe XD, Figma (for landing page mockups/UI), Lightroom (basic edits File Management & Exporting Skills Understanding correct formats (JPG/PNG for web, PDF for print) Ability to optimize image sizes without losing quality (critical for marketplaces) Soft Skills & Work Attitude Attention to Detail Can spot inconsistencies in visual elements, alignment, or branding Speed & Turnaround Time Able to manage multiple SKUs and campaigns at once Balances speed with quality for tight deadlines Collaboration & Feedback Handling Comfortable working with content writers, product managers, and performance marketers Open to iteration and internal review