Graphic Designer

Role & responsibilities

Design & Visual Communication Skills

• Basic Graphic Design Principles

• Understanding of layout, hierarchy, alignment, balance, contrast, and composition
• Ability to create clean, aesthetically appealing visuals for digital use

• Typography & Font Pairing

• Knowing how to choose fonts that match brand tone and are legible across sizes
• Experience in adjusting kerning, spacing, and leading

• Color Theory & Branding Consistency

• Knowledge of e-commerce color psychology (e.g., urgency colors for deals, trust-building hues)
• Ability to maintain visual consistency across product images, packaging, and social creatives

E-commerce-Specific Design Competence

• Product Image Enhancement

• Skills in retouching, background removal, shadow application, etc.
• Familiarity with Amazon image guidelines (e.g., white backgrounds, product zoom requirements)

• Infographics & A+ Content Creation

• Creating benefit-driven infographics for listings
• Understanding layout formats for Amazon A+ content, Shopify product pages, etc.

• Packaging & Label Design (Optional but Valuable)

• Experience with dielines, print file preparation, and branding on packaging
• Understanding of CMYK vs RGB, resolution for print vs web, etc.

Social Media & Digital Content Creation

• Ad Creatives & Promotional Banners

• Ability to design banners, offers, and campaign visuals for Meta, Google, and TikTok ads

Software Proficiency

Design Software Tools

• Must-have

  : Adobe Photoshop, Illustrator, Canva (for rapid turnarounds)

• Good to have

  : Adobe XD, Figma (for landing page mockups/UI), Lightroom (basic edits

• File Management & Exporting Skills

• Understanding correct formats (JPG/PNG for web, PDF for print)
• Ability to optimize image sizes without losing quality (critical for marketplaces)

Soft Skills & Work Attitude

1. Attention to Detail

• Can spot inconsistencies in visual elements, alignment, or branding

1. Speed & Turnaround Time

• Able to manage multiple SKUs and campaigns at once
• Balances speed with quality for tight deadlines

1. Collaboration & Feedback Handling

• Comfortable working with content writers, product managers, and performance marketers
• Open to iteration and internal review