Performance marketing head

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Position Overview

The Head of Digital Marketing & Growth will own end-to-end digital strategy, execution, and performance across acquisition and lifecycle marketing. This role requires a hands on growth hacker with deep expertise in performance marketing, alleviate marketing and analytics—combined with a passion for luxury fashion and designer brands.

Key Responsibilities

1. Growth Strategy & Planning

• Develop a holistic digital growth roadmap aligned to revenue, user acquisition, and LTV targets.
• Define and own KPIs (CAC, LTV, ROAS) and report weekly/monthly performance.
• Build and manage an integrated annual budget across channels.

2. Customer Acquisition

• Lead performance marketing across Paid Search (Google Ads), Paid Social (FB, IG, Pinterest, YouTube), programmatic, and a;iliate.
• Optimize media mix and bidding strategies to achieve target CPA/ROAS at scale.
• Test and iterate new channels (TikTok, Snapchat, Pinterest, OTT) and partnerships.

3. Analytics & Optimization

• Define and implement dashboards using GA4, Looker or similar BI tools for realtime insights.
• Conduct A/B and multivariate tests on creative executions, landing pages, and promotional tactics.
• Leverage cohort analysis and funnel metrics to identify drop-o; points and growth levers.

4. Team Leadership & Collaboration

• Build, mentor, and scale a high-performing digital marketing team
• Partner with Product, Merchandising, Brand, and Technology to align marketing initiatives with product launches and brand campaigns.
• Liaise with external agencies and vendors to augment in-house capabilities and ensure best-in-class execution.

Qualifications & Experience

• 8+ years of progressive digital marketing experience, with at least 2 years leading growth or marketing teams at a consumer-facing e-commerce or marketplace business.
• Proven track record scaling CAC-e;icient channels and driving >2x YoY revenue growth.
• Strong expertise in performance marketing platforms (Google Ads, Meta Ads).
• Deep analytical skills, comfortable with data modelling, cohort analyses, and BI dashboards.
• Exceptional communication skills, with the ability to present complex insights to C-suite.
• Passion for fashion and luxury retail, with an eye for emerging trends and consumer behaviours.

What We Does"

• Competitive compensation package with performance incentives.
• Opportunity to build and lead a digital function at a rapidly scaling luxury marketplace.
• Collaborative culture that values creativity, curiosity, and continuous learning.