Performance Marketing Executive

Webs Optimization Software Solution

2 - 3 years

3 - 7 Lacs

Ahmedabad

Posted:1 month ago| Platform:

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Skills Required

performance marketing digital insurance health insurance searching advertising google sheets tracking google ads excel marketing industrial campaigns saas performance metrics lead generation facebook ads manager communication skills

Work Mode

Work from Office

Job Type

Full Time

Job Description

Industry:

SaaS / IT / Mobile App / Digital Product

Key Responsibilities

Plan, execute, and manage
Google Ads
campaigns (Search, Display, YouTube)
Run and optimize
Meta Ads
campaigns (Facebook & Instagram)
Track, analyze, and continuously improve campaign performance
Build high-performing audiences using interests, behaviors, and lookalikes
Set up conversion tracking via
Google Tag Manager
and
Meta Pixel
Conduct
A/B testing
on creatives, landing pages, and audience targeting
Monitor and report key performance metrics such as
CPL, CTR, ROAS
Collaborate with the design team to develop impactful ad creatives
Stay updated with platform changes, advertising trends, and competitor strategies

Requirements

2-3 years of hands-on experience with
Meta and Google Ads campaigns
Proficiency in
Facebook Ads Manager
and
Google Ads Dashboard
Familiarity with
GA4
,
Google Tag Manager
, and
Meta Pixel
Experience creating and managing
custom and lookalike audiences
Prior success in
lead generation campaigns
(SaaS industry experience preferred)
Strong skills in
Excel/Google Sheets
for campaign tracking and reporting
Analytical mindset with problem-solving abilities
Excellent communication and time-management skills

Why to join our team

5 days working
An ever-growing team of 80+ highly talented professionals.
Flexible Working Hours
Health insurance
Paid Leave Policy
Engagement Activities every month
Positive Atmosphere and Culture combined with Personal Growth
Job Satisfaction and stability with a suitable policy

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