Performance Marketing Executive

Type:

Work Setup:

Salary:

Experience:

About the Role

data-centric and innovation-driven

You’ll be responsible for crafting and executing high-impact campaigns, analyzing results, and building a system that fuels performance through rapid iteration and learning.

Key Responsibilities

• Plan, launch, and optimize paid campaigns across E-Commerce and Quick Commerce such as Blinkit, Swiggy Instamart, Zepto, Amazon, Flipkart Minutes, Bigbasket, Milkbasket etc.
• Analyze performance data to improve ROI, lower CAC, and enhance conversion rates
• Build clear, actionable dashboards to track key metrics:

  ROAS, CTR, CVR, CAC, LTV

  , and more
• Own

  A/B testing

  on creatives, audiences, bidding strategies, and landing pages.
• Constantly explore new platforms, tools, and strategies to push the boundaries of performance marketing
• Coordinate with account managers for growth targets, visibility plans, and promotions
• Collaborate with design, content, and platform teams to manage brand visibility and promotions on e-commerce platforms
• Analyze competition & suggest strategies to boost visibility and sale
• Manage budgets and pacing while delivering against aggressive growth targets

What We’re Looking For

• Strong analytical thinking and a data-first approach to marketing problems.
• Expertise in data analysis with proficiency in

  Excel, Google Sheets

  , and familiarity with

  Power BI, or other BI tools

  . Curiosity to experiment and quickly adapt based on results.
• Ability to translate numbers into actionable strategies.
• Maintain dashboards and share actionable insights and reports regularly
• Ability to monitor various campaigns across multiple platforms simultaneously.

Bonus If You Have

• Experience with marketing automation or basic scripting to streamline campaign processes.
• Familiarity with CRM tools and lifecycle marketing strategies.
• Experience in managing ads campaigns on Meta, Google, YouTube etc

Why Join Us

• Freedom to experiment with new ideas and channels.
• High-growth environment with fast decision cycles.
• Collaborative team with a shared passion for results and innovation.
• Competitive compensation aligned with market standards.