Performance Marketing Executive

We are looking for a data-driven and strategic Performance Marketing Manager to lead our digital growth initiatives across paid channels. The ideal candidate will own planning, execution, and optimization of campaigns to drive measurable business outcomes—be it lead generation, customer acquisition, or revenue growth.

Key Responsibilities:

• Own end-to-end performance marketing strategy across platforms (Meta Ads, Google Ads, YouTube, LinkedIn, etc.)
• Plan, launch, monitor, and optimize paid ad campaigns focused on ROAS, CAC, and LTV
• Conduct A/B testing of creatives, audiences, landing pages, and bidding strategies
• Collaborate with design and content teams for creative development
• Analyze campaign performance using tools like Google Analytics, GA4, Facebook Ads Manager, etc.
• Create weekly/monthly reports with actionable insights for continuous improvement
• Manage budgets efficiently to maximize ROI
• Stay up-to-date with industry trends and emerging ad formats or platforms

Requirements:

• 1-2 years of proven experience in managing large-scale paid campaigns
• Proficiency in tools: Meta Ads Manager, Google Ads, GA4, Google Tag Manager, SEMrush, or similar
• Strong analytical skills and comfort with data interpretation and performance metrics
• Experience with funnel tracking, attribution, and conversion rate optimization
• Ability to work in a fast-paced, growth-oriented environment
• Bonus: Experience with performance creatives, email marketing funnels, or Shopify/landing page optimization

Nice to Have:

• Certification in Google Ads / Meta Blueprint
• Experience in a high-growth startup or digital-first brand
• Understanding of CRM tools (HubSpot, Klaviyo, etc.)

Job Types: Full-time, Internship
Contract length: 3 months

Pay: From ₹25,000.00 per month

Experience:

• total work: 2 years (Required)

Work Location: In person