Performance Marketing Executive

Job Title: Performance Marketing Specialist (Meta & Google Ads Expert)

Experience: Minimum 3 years
Employment Type: Full-Time

About the Role

We are seeking a highly skilled Performance Marketing Specialist with deep expertise in Meta Ads (Facebook/Instagram) and Google Ads. The ideal candidate has a proven track record of planning, executing, optimizing, and scaling paid media campaigns focused on ROI, lead generation, and customer acquisition.

Key Responsibilities

1. Campaign Strategy & Planning

• Develop performance marketing strategies across Meta Ads and Google Ads aligned with business goals.
• Create full-funnel campaign plans including awareness, consideration, and conversion objectives.
• Conduct competitor and market research to identify opportunities.

2. Campaign Execution

• Set up, manage, and optimize campaigns on:
• Meta Ads Manager (Facebook & Instagram)
• Google Ads (Search, Display, YouTube, Performance Max, Remarketing)
• Write effective ad copy, select creatives, and coordinate with design teams.

3. Optimization & Performance Management

• Continuously monitor campaign performance and optimize for:
• CPL, CPA, ROAS, CTR, CVR
• Quality of leads and customer acquisition cost
• Perform A/B testing on creatives, audience segments, and landing pages.

4. Analytics & Reporting

• Track and report campaign data with precision using:
• Google Analytics (GA4)
• Meta Ads Manager insights
• Google Tag Manager (GTM)
• Generate weekly/monthly performance reports with actionable insights and recommendations.

5. Budget & ROI Management

• Manage monthly budgets efficiently across multiple platforms.
• Ensure maximum ROI with controlled spend and optimal allocation across campaigns.

6. Collaboration

• Work closely with the sales, product, and creative teams to ensure campaign alignment.
• Suggest landing page improvements to enhance conversion rates.

Required Skills & Qualifications

• Minimum 3 years of hands-on experience in performance marketing.
• Proven expertise in running and optimizing Meta Ads and Google Ads.
• Strong understanding of digital funnels, audience targeting, and bidding strategies.
• Proficiency in GA4, GTM, Google Data Studio, and other analytics tools.
• Ability to manage large budgets and deliver measurable results.
• Strong analytical skills and data-driven decision making.
• Excellent communication, copywriting, and problem-solving abilities.

Preferred Skills

• Experience with marketing automation tools (HubSpot, Zoho, Mailchimp).
• Knowledge of SEO/SEM fundamentals.
• Experience working in high-growth environments (e-commerce, D2C, SaaS, real estate, etc.).

Job Type: Full-time

Pay: From ₹30,000.00 per month

Work Location: In person