Performance Marketing Executive

Magma Digital Ventures

3 years

0 Lacs

india

Posted:1 day ago| Platform:

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Skills Required

marketing data analytics ads metrics strategies design content report research crm hubspot seo automation excel communication coordination tracking certification

Work Mode

On-site

Job Type

Full Time

Job Description

About the Role:

Performance Marketing Executive

Key Responsibilities:

Plan, manage, and optimize paid campaigns across
Google Ads, Meta
(Facebook & Instagram), LinkedIn, and other relevant platforms.
Monitor daily campaign performance metrics (CPC, CPA, ROAS, CTR, Conversion Rate) and adjust strategies for better efficiency.
Conduct A/B testing
on ad creatives, audiences, and landing pages to improve performance.
Collaborate with the design and content teams to create engaging ad assets.
Manage campaign budgets and ensure optimal spend allocation.
Track and report campaign performance to internal stakeholders with actionable insights.
Research new trends, tools, and channels in digital advertising to keep campaigns competitive.
Work with CRM and web analytics tools (e.g., Google Analytics, HubSpot, Tag Manager) to track and attribute results.

Requirements:

1–3 years of hands-on experience in performance marketing or paid media.
Strong understanding of digital marketing metrics and attribution models.
Experience with Google Ads, Meta Ads Manager, and LinkedIn Ads.
Familiarity with SEO, landing page optimisation, and marketing automation tools is a plus.
Proficiency in Excel/Google Sheets for performance reporting.
Analytical mindset and attention to detail.
Strong communication and coordination skills.

Bonus Skills (Good to Have):

Experience with remarketing and lookalike audience strategies.
Knowledge of conversion tracking tools (Google Tag Manager, Pixel setup, etc.).
Certification in Google Ads or Meta Blueprint.

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