Performance marketing executive

Role Overview

The ideal candidate is both analytical and creative, with hands-on experience in Google Ads (Search, Display, Shopping) and Meta Ads (Instagram & Facebook). You will be responsible for daily campaign management, strategy alignment, performance tracking, and ROAS optimization.

Key Responsibilities

Campaign Strategy & Execution

• Plan and execute paid media campaigns across Google (Search, Display, Shopping, YouTube) and Meta (Facebook, Instagram).
• Own full-funnel campaign setup including audience targeting, creative testing, bidding strategies, and landing page alignment.

Performance Monitoring & Optimization

• Monitor daily campaign performance and budgets.
• Optimize campaigns for KPIs such as ROAS, CTR, CVR, and CAC.
• Run A/B tests on creatives, ad copies, and audiences.

Analytics & Reporting

• Use platforms like Google Analytics, Meta Ads Manager, and GA4 to track user behavior and conversion events.
• Create weekly and monthly reports with insights and recommendations.
• Collaborate with the e-commerce and product teams for performance-driven strategies.

Coordination & Collaboration

• Work closely with creative/design teams for ad assets and content optimization.
• Suggest landing page improvements to improve conversion rates.
• Align campaign plans with seasonal brand calendars and product drops.

Key Skills & Qualifications

• 2–4 years of hands-on experience with Google Ads and Meta Ads
• Strong understanding of paid media metrics: CTR, ROAS, CAC, AOV, CVR
• Familiarity with Google Merchant Center, Tag Manager, and UTM tracking
• Experience in e-commerce, fashion, or D2C brands preferred
• Proficiency in Excel/Google Sheets for campaign tracking
• Google Ads and Meta Blueprint certifications are a plus
• Bachelor's degree in Marketing, Digital Media, or a related field

KPIs to Own

• Daily & monthly ROAS
• Cost per purchase (CPP) and customer acquisition cost (CAC)
• Conversion rate (CVR)
• Click-through rate (CTR)
• Impression share and reach
• Revenue from paid campaigns

Job Types: Full-time, Permanent

Pay: ₹20,000.00 - ₹30,000.00 per month

Benefits:

• Provident Fund

Application Question(s):

• Do you have experience in e-commerce, fashion, or D2C brands?
• Do you have strong understanding of paid media metrics: CTR, ROAS, CAC, AOV, CVR?

• Do you have 2–4 years of hands-on experience with Google Ads and Meta Ads and are you ok with 20k to 30k per month?