Performance Marketing Executive

Job Description: Performance Marketing Executive

Position: Performance Marketing Executive
Experience: Minimum 2 years
Salary Range: Rs.15,000 - Rs.35,000/month
Location: Udyog Vihar, Phase IV, Sector 19, Gurgaon, Haryana (122016)

Role Overview:
We are seeking a results-driven Performance Marketing Executive to lead and manage our paid digital campaigns across platforms such as Google, Meta (Facebook & Instagram), and LinkedIn. The ideal candidate will be highly analytical, strategic, and capable of driving user acquisition and engagement through data-led marketing.

Key Responsibilities:

• Paid Campaign Management: Set up, monitor, and optimize paid advertising campaigns on Google Ads, Meta Ads, and LinkedIn.
• Audience Analysis & Targeting: Analyze audience and performance data, refine targeting segments, and adapt strategies to maximize reach and relevance.
• ROI & Performance Tracking: Monitor key metrics including ROI, CAC (Customer Acquisition Cost), install rates (for apps), and engagement metrics; prepare actionable reports for management.
• Budget & Bid Optimization: Manage campaign budgets, bids, and pacing to ensure optimal performance within allocated spend.
• Collaboration: Work closely with creative, content, and data teams to ensure ad creatives and landing pages are aligned for conversions.
• Testing & Experimentation: Conduct A/B tests on ads, landing pages, and targeting strategies to identify the most effective approaches.
• Market & Competitor Research: Stay updated on latest performance marketing tools, trends, and best practices.

Requirements:

• Proven experience managing paid campaigns across Google, Meta, and LinkedIn.
• Strong analytical skills with proficiency in ad platforms, Google Analytics, and spreadsheet analysis.
• Ability to interpret data and provide actionable insights.
• Understanding of digital marketing KPIs (CAC, ROI, LTV, install/engagement rates, etc.).
• Excellent organizational, communication, and reporting skills.

How to Apply:
Send your resume and a brief note highlighting your relevant experience to hr@hkimedia.com

Only shortlisted candidates will be contacted for interviews.

Job Types: Full-time, Permanent

Pay: ₹15,000.00 - ₹35,000.00 per month

Ability to commute/relocate:

• Haryana, Haryana: Reliably commute or planning to relocate before starting work (Required)

Application Question(s):

• Current CTC
• Expected CTC

Experience:

• Performance marketing: 2 years (Required)