Performance Marketing Executive

Location: Vasundhara
Experience: 2–5 years
Department: Marketing
Industry: D2C | E-commerce | Consumer Goods
About Us:

We are a fast-growing D2C brand focused on delivering innovative and high-quality products directly to consumers via digital platforms. With a sharp focus on customer experience, brand building, and online growth, we are seeking a performance-driven marketer to scale our digital acquisition efforts across key platforms.

Key Responsibilities:

• Campaign Management: Plan, execute, and optimize paid marketing campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Amazon Ads, and other relevant channels.
• ROAS & CAC Optimization: Drive maximum ROI while lowering customer acquisition cost (CAC) and improving return on ad spend (ROAS).
• Creative Coordination: Collaborate with design and content teams to produce high-converting ad creatives and landing pages.
• Data & Analytics: Monitor, analyze, and report campaign performance using Google Analytics, Meta Ads Manager, and other tools.
• Audience Segmentation: Build effective targeting strategies including remarketing, lookalikes, interest-based, and demographic targeting.
• A/B Testing: Run structured experiments on creatives, messaging, and landing pages to optimize performance.
• Funnel Tracking: Own the full-funnel performance – from impression to checkout and repeat purchases.
• Platform Expertise: Stay updated with latest ad platform changes, tools, and policy updates to ensure compliance and innovation.

Requirements:

• Proven experience managing performance marketing for a D2C eCommerce brand.
• Hands-on expertise in Meta Ads, Google Ads, Google Shopping, and Amazon Advertising.
• Strong understanding of conversion funnels, pixel/data tracking, and eCommerce attribution.
• Experience with Google Analytics, GA4, Facebook Events Manager, and performance dashboards.
• Creative + Analytical mindset with strong decision-making skills.
• Excellent communication and collaboration abilities.

Good to Have:

• Experience with D2C tools like Shopify, WooCommerce, Klaviyo, WebEngage
• Knowledge of affiliate/influencer marketing or organic social performance.
• Prior experience scaling a brand from early traction to ₹1 Cr/month revenue or more.

Must Have:

• Proven experience with meta Ad, Google Ads

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹40,000.00 per month

Schedule:

• Day shift

Language:

• English (Required)

Work Location: In person