Performance Marketing Executive

Job Summary:

We are looking for a results-driven PPC Executive to join our Digital Marketing team. The ideal candidate will have prior experience managing paid campaigns on Google Ads and Meta Ads (Facebook/Instagram) platforms, with a strong focus on ROI and performance optimization. You will be responsible for executing, monitoring, and optimizing paid advertising campaigns that support business growth and client goals.

Experience Required: 1-3 Years (Minimum 1 year hands-on with Google Ads and Meta Ads)

Key Responsibilities:

• Create, manage, and optimize paid ad campaigns across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook & Instagram)
• Conduct keyword research, audience targeting, and ad copywriting to improve campaign performance
• Monitor daily budgets, impression share, CTR, conversions, and ROI across all channels
• Implement A/B testing for ads, landing pages, and targeting strategies
• Analyze campaign performance and prepare reports with actionable insights
• Stay updated with the latest trends and platform updates in PPC advertising
• Collaborate with the content and design teams to develop creative assets
• Ensure campaigns align with business objectives and client goals.

Requirements:

• Minimum 1 year of hands-on experience with Google Ads and Meta Ads
• Strong knowledge of Google Ads Manager, Meta Business Suite, and related tools
• Understanding of performance metrics (CTR, CPC, CPA, ROAS, etc.)
• Certification in Google Ads or Meta Blueprint (preferred)
• Analytical mindset with proficiency in Google Analytics, Excel, and reporting tools
• Excellent communication and time management skills
• Ability to work independently and handle multiple campaigns simultaneously

Preferred Qualifications:

• Experience with retargeting, lookalike audiences, and advanced bidding strategies
• Knowledge of tools like SEMrush, Ahrefs, or similar
• Agency experience or managing multiple client accounts is a plus.

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per week

Work Location: In person

Application Deadline: 13/08/2025
Expected Start Date: 18/08/2025