Performance Marketing Executive - D2C

Company Description

Intercorp Biotech, established in 1997, specializes in manufacturing a diverse range of top-quality products spanning Human Nutrition, Animal Nutrition, and Consumer Products. For details visit www.intercorp.in

Role Description

This is a full-time on-site role for a Performance Marketing Executive - D2C (Direct-To-Consumer), based in New Delhi. The role involves managing and optimizing digital marketing campaigns, conducting market planning and research to target customers effectively, generating analytical reports, and identifying strategies to boost online sales. The executive will work closely with the marketing and sales teams to achieve company objectives and enhance performance across Direct-To-Consumer (D2C) channels.

• Strategy & Planning

  : Develop and execute a comprehensive paid marketing strategy for acquisition, retention, and remarketing. Identify high-impact growth opportunities aligned with brand objectives and revenue targets.

• Campaign & Performance Management

  : Manage end-to-end paid campaigns across Meta, Google Ads, YouTube, and other emerging platforms. Continuously test and optimize creatives, ad copy, and targeting strategies to improve CTR, ROAS, and CAC. Oversee budget allocation and pacing to ensure efficient spend.

• Data & Analytics

  : Monitor campaign performance using analytics tools and create actionable insights. Track KPIs such as ROAS, CPA, Conversion Rate, and LTV, and adjust campaigns accordingly. Work with the creative team to produce ad content backed by performance data.

• Collaboration

  : Partner with the Affiliate marketing companies for revenue-sharing leads. Partner with the brand, content, and e-commerce teams to ensure messaging consistency. Coordinate with external agencies or freelancers if needed for scaling campaigns.

• Innovation & Growth

  : Stay updated on industry trends, new ad formats, and platform algorithms. Explore and test new channels (Pinterest Ads, Influencer whitelisting) for growth potential.

Skills & Qualifications

• At least 2 years of hands-on experience in performance marketing for a D2C brand or agency.
• Proven track record of profitably scaling sales through paid and generic campaigns with measurable ROAS and ROI.
• Proficiency in Meta Business Manager, Google Ads, and analytics tools.
• Strong analytical skills with the ability to interpret data and make decisions quickly.
• Creative mindset to collaborate with design teams on ad creatives.
• Understanding of D2C funnels, customer journeys, and retention marketing.
• Strong skills in Market Planning and Market Research to develop and execute effective marketing strategies
• Excellent Communication skills to articulate ideas clearly and collaborate with cross-functional teams
• Proactive attitude with a results-driven approach to achieving performance goals
• Bachelor's degree in Marketing, Business Administration, or a related field

Interested candidates may share their updated CV along with current and expected CTC at

ad@intercorp.in