Performance Marketing Executive-3 Months Contract

Job Title: Performance Marketing Executive-3 Months Contract

Location:

Experience:

Reporting To:

Key Responsibilities

1. Campaign Strategy & Execution

• Plan, execute, and optimize performance marketing campaigns across

  Google Ads, Meta Ads (FB/IG), LinkedIn, Display, and Affiliate networks

  .
• Identify high-intent audience cohorts and craft targeted campaigns to drive

  conversions, app installs, engagement, and revenue

  .
• Execute retargeting and remarketing flows across multiple channels.

2. Paid Media Management

• Manage daily campaign operations including PPC, social ads, performance creatives, and programmatic display.
• Continuously optimize campaigns to achieve and maintain target

  CPA, ROAS, CTR, CVR

  , and other performance KPIs.
• Run A/B testing across creatives, audiences, formats, and landing pages.

3. Analytics, Measurement & Reporting

• Track campaign performance using

  Google Analytics, Ads Manager, MMPs

  etc.
• Prepare weekly/monthly performance reports with

  insights, learnings, and actionable optimization recommendations

  .
• Monitor funnel drop-offs and improve efficiency across acquisition and retargeting stages.

4. Audience Research & Segmentation

• Understand user behavior and segment audiences based on demographics, interests, and behavioral insights.
• Leverage platform signals and CRM data to refine audience targeting.

5. Collaboration & Cross-Functional Coordination

• Work closely with

  design, creative, content, and sales

  teams to align campaign messaging and outputs.
• Coordinate with external agencies, publishers, and affiliate partners when required.

6. Budget Planning & Control

• Allocate budgets strategically across channels to maximize ROI.
• Track daily pacing to ensure spend discipline and avoid overshooting budgets.

7. Market & Innovation

• Stay updated with the latest

  ad tech tools, platform updates, bidding strategies, and performance trends

  .
• Proactively suggest experiments and new channels to accelerate growth.

What We’re Looking For

• 1–2 years of hands-on experience running paid digital campaigns.
• Strong understanding of performance marketing metrics and data interpretation.
• Experience with Google Ads & Meta Ads is

  mandatory

  .
• Comfortable working in fast-paced, experiment-driven growth environments.
• Analytical mindset with strong problem-solving attitude.

Why Join TrueFan

• Direct exposure & learning from leadership.
• High ownership role — your work will directly impact business outcomes.
• Fast-growing environment with room to experiment and grow rapidly.