Performance Marketing

Position Summary

Performance Marketing Executive

Key Responsibilities

• Campaign Management & Execution

• Plan, set up, and optimize lead generation campaigns on Google Ads, Meta Ads, and other digital platforms

  .
• Conduct audience research, competitor analysis, and keyword research to maximize ROI.
• Manage ad budgets effectively and ensure cost-per-lead (CPL) is within client expectations.

• Analytics & Reporting

• Implement and manage Google Tag Manager (GTM)

   and 

  Google Analytics 4 (GA4)

   for accurate tracking and measurement.
• Analyze data to prepare performance reports, highlight insights, and share actionable recommendations.
• Provide weekly and monthly reports with key metrics and optimization plans.

• Client Communication & Presentation

• Communicate campaign performance and strategy updates clearly to clients in fluent English

  .
• Create and deliver 

  professional presentations

   during client meetings, highlighting results and growth strategies.
• Collaborate with the internal team for creative assets and landing page improvements.

• Continuous Optimization

• A/B test creatives, audiences, and bidding strategies for better performance.

• Stay updated with the latest digital marketing trends, platform updates, and industry practices.

Key Requirements

• Experience

  : Minimum 

  1 year of performance marketing experience

   with proven results in lead generation.

• Client Portfolio

  : Must have 

  worked with at least 20 clients

   across industries.

• Technical Skills

  :
• Strong command over 

  GTM

   and 

  GA4

   for accurate tracking and insights.
• Proficiency in managing 

  Google Ads, Meta Ads, and remarketing campaigns

  .

• Communication Skills

  : Excellent 

  verbal and written English

   with the ability to present insights confidently.

• Analytical Mindset

  : Ability to analyze data, derive insights, and execute optimizations strategically.

• Presentation Skills

  : Experience creating and presenting reports and campaign strategies to clients.

Preferred Qualities

• Strong problem-solving and analytical skills.
• Highly organized with attention to detail.
• Ability to work independently and as part of a team.
• Eagerness to learn and adapt to the latest digital tools and strategies.