Performance Marketing-Asst. Manager/Manager

We are seeking a highly skilled and results-driven Performance Marketing Specialist to join our team. In this role, you will be responsible for managing and optimizing paid media campaigns across Meta (Facebook/Instagram) and Google Ads platforms to drive customer acquisition, revenue growth, and overall performance.

The ideal candidate is a highly organized self-starter who is capable of working cross-functionally on the planning and the implementation of marketing projects. You will need to display versatility in order to handle ad-hoc projects as assigned. 

Roles & Responsibilities:

• Campaign Management:

  Plan, create, launch, and manage paid media campaigns on Meta Ads and Google Ads to achieve business goals and objectives.

• Optimization:

  Continuously monitor, analyze, and optimize campaigns to ensure maximum performance, including improving CTR, conversion rates, and ROI.

• A/B Testing:

  Develop and execute A/B tests to determine the most effective strategies, targeting, ad creatives, and bidding tactics.

• Audience Targeting:

  Utilize advanced audience segmentation and targeting strategies to ensure ads reach the right customers.

• Budget Management:

  Allocate and manage budgets across campaigns to ensure efficient spending and achieve desired results.

• Analytics & Reporting:

  Use performance metrics and analytics tools (e.g., Google Analytics, Facebook Ads Manager) to track campaign performance and provide regular reports to stakeholders with actionable insights.

• Trend Monitoring:

  Stay up-to-date with the latest trends, tools, and best practices in digital advertising to maintain competitiveness in the market.

• Collaboration:

  Work closely with creative teams to develop compelling ad creatives and copy, ensuring alignment with brand guidelines and campaign objectives.
• Manage administrative duties

Qualification:

• Bachelor's/ Post-graduate degree in Business, Marketing or equivalent with core expertise in the field of Performance Marketing.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)

Desired Skill Set:

• Experience:

  5-7 years of experience in performance marketing, with a focus on Meta Ads (Facebook/Instagram) and Google Ads.

• Platform Expertise:

  Strong knowledge of Google Ads (Search, Display, YouTube, Shopping) and Meta Ads (Facebook, Instagram) platforms and their respective ad management tools.

• Analytical Skills:

  Ability to interpret data and performance metrics, and to make data-driven decisions to optimize campaigns.

• Technical Skills:

  Familiarity with Google Analytics, Google Tag Manager, and other tracking tools. Proficiency in Microsoft Excel or Google Sheets for reporting.

• Creative Mindset

  : Ability to collaborate with creative teams to develop compelling ads that resonate with target audiences.

• Communication Skills:

  Strong written and verbal communication skills for reporting and cross-team collaboration.

• Certification:

  Google Ads and Meta Ads certifications are a plus.
• Take ownership, accountability, and responsibility for the role and organization requirements
• Adaptable and open-minded- Good at planning, organizing, and scheduling work tasks