Performance Marketing Associate - Meta Ads

About the Role :

Meta Ads Associate

execute high-impact performance campaigns

Key Responsibilities :

Campaign Execution

• Set up and manage Meta ad campaigns including objective selection, audience targeting, placement optimization, and budget allocation.
• Upload and rotate ad creatives (images, videos, copy) in line with campaign plans and creative briefs.
• Regularly check campaign health and flag underperforming ads or delivery issues in real-time.
• Monitor and maintain ad quality scores, delivery insights, and audience overlaps.

Reporting & Analysis

• Track daily campaign metrics like CPM, CTR, CPL, ROAS, and CAC to support timely optimization.
• Maintain performance dashboards and help generate weekly and monthly campaign reports.
• Analyze A/B test results across audiences, creatives, and copy to derive learnings for future campaigns.

Collaboration & Coordination

• Coordinate with the creative, copywriting, and design teams to ensure timely delivery of assets.
• Assist the Meta Ads Manager in launching experiments and scaling winning campaigns.
• Help with ad account hygiene, audience segmentation, naming conventions, and pixel event validations.

Requirements :

Must-Haves

• 2–4 years of hands-on experience managing or assisting in paid campaigns on Meta (Facebook + Instagram).
• Solid knowledge of Meta Ads Manager, including campaign structure, audience creation, and bidding logic.

• Proficiency in Excel or Google Sheets

  – strong grasp of pivot tables, lookups, filters, and basic data modeling.
• Comfort working with performance metrics and drawing actionable insights from numbers.
• Strong attention to detail, time management skills, and ability to work with tight turnarounds.

Nice-to-Haves

• Familiarity with Facebook Pixel, Conversion APIs, and event setup/debugging.
• Exposure to tools like Canva, Google Analytics, or any third-party analytics/attribution platforms.
• Basic understanding of creative testing, landing page funnels, and lead nurturing workflows.
• Experience working in fast-growth startups or agencies with high performance expectations.

What Success Looks Like

• Campaigns are executed with zero errors and delivered on time.
• Daily, weekly, and monthly performance data is accurately maintained and shared.
• Campaigns are optimized efficiently based on instructions or insights from data.
• Senior managers have full confidence in execution reliability and reporting quality.

Why Join Us?

• Work alongside some of the sharpest growth professionals in a fast-scaling Ed-tech brand.
• Get end-to-end exposure to performance marketing execution, tools, and optimization tactics.
• Gain mentorship from a senior Meta Ads Manager while building tangible results and case studies.
• Enjoy autonomy, learning opportunities, and a direct view into how digital marketing drives.