Performance Marketing & Account Strategist

We're seeking a Performance Marketing & Account Strategist who is equal parts performance marketer, strategic planner and account manager. This role sits at the intersection of execution and strategy which means you'll not only run high-performing campaigns on Meta and Google, but also own the holistic account success for our clients/accounts. You'll drive growth through intelligent strategy, manage account timelines and deliverables, collaborate on creative shoots and ensure every account is optimized for profitability and client satisfaction.

Note : This is a full-cycle role. You'll own campaign performance, account growth opportunities, project coordination and long-term strategy development.

• Plan, execute, and optimize ROI-driven ad campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube) and other platforms to achieve business goals
• Apply psychological and funnel principles to messaging, targeting and audience segmentation
• Conduct strategic audience and keyword research; manage budget allocation for maximum campaign effectiveness
• Lead A/B testing of creatives, funnels, landing pages and placements for continuous performance improvement
• Analyze campaign data (CTR, CPC, ROAS, CPA, conversion rate, LTV) and translate insights into actionable recommendations
• Stay updated on the latest ad tech trends, algorithm changes, platform updates, and best practices

• Develop and implement comprehensive monthly/quarterly/annual account strategies aligned with client/business goals
• Identify and pursue growth opportunities: upsells, new channels, audience segments and campaign types
• Create detailed account plans mapping out key KPIs, revenue targets and optimization roadmaps
• Conduct competitive research and market analysis to inform strategy and positioning
• Regularly present strategic recommendations to stakeholders, showcasing data-backed opportunities for scaling revenue

• Own account calendar and project timelines; coordinate all moving parts (creative development, approvals, execution, reporting)
• Manage project workflows using tools (e.g., Asana, Slack) to ensure on-time delivery
• Coordinate across internal teams
• Communicate account status, updates and next steps clearly to internal team and clients
• Lead shoot planning: define creative concepts and develop shoot briefs.
• Collaborate with designers on visual direction, messaging and brand alignment
• Manage shoot calendar, coordinate crew/talent scheduling and ensure efficient execution
• Translate campaign strategy and data insights into creative direction and asset requirements
• Maintain regular communication with stakeholders on account health, upcoming initiatives and any issues
• Act as the primary account contact, ensuring responsiveness and professional service delivery
• Manage client expectations and proactively address concerns or opportunities

✓ Smart – You understand psychology, consumer behavior and how to apply it to marketing

✓ Strategic – You see beyond the day-to-day; you think about account architecture and long-term growth

✓ Communicator – You can simplify complex ideas and present confidently to stakeholders and clients

✓ Owner Mentality – You take full accountability for account success, not just executing tasks

✓ Adaptable – You thrive in a dynamic, fast-moving environment and embrace change

✓ Problem Solver – When something breaks, you fix it. When an opportunity emerges, you capitalize on it

✓ Driven – You're motivated by results, growth, and the satisfaction of building successful campaigns