Performance Marketing & Account Strategist

As a Performance Marketing & Account Strategist at our company, you will play a crucial role in running high-performing campaigns on Meta and Google while ensuring the overall success of our clients" accounts. Your responsibilities will include executing ROI-driven ad campaigns, developing account strategies for growth, coordinating project timelines, and providing creative direction. Here's what you can expect: Role Overview: You will be responsible for executing and optimizing ad campaigns across Meta (Facebook, Instagram), Google Ads, and other platforms to achieve business goals. Additionally, you will develop and implement account strategies, coordinate project timelines, and provide creative direction for shoots. Key Responsibilities: - Plan, execute, and optimize ROI-driven ad campaigns across various platforms - Apply psychological and funnel principles to messaging, targeting, and audience segmentation - Conduct strategic audience and keyword research and manage budget allocation - Lead A/B testing of creatives, funnels, landing pages, and placements - Analyze campaign data and translate insights into actionable recommendations - Develop comprehensive account strategies aligned with client goals - Identify growth opportunities and present strategic recommendations to stakeholders - Own account calendar and project timelines; coordinate all moving parts - Communicate account status, updates, and next steps clearly to internal team and clients - Lead shoot planning, collaborate with designers, and manage shoot calendar - Translate campaign strategy and data insights into creative direction and asset requirements Qualifications Required: - Smart: Understanding psychology, consumer behavior, and applying it to marketing - Strategic: Thinking about account architecture and long-term growth - Communicator: Simplifying complex ideas and presenting confidently - Owner Mentality: Taking full accountability for account success - Adaptable: Thriving in a dynamic, fast-moving environment - Problem Solver: Addressing issues and capitalizing on opportunities - Driven: Motivated by results and building successful campaigns If you possess the above skills and qualities, we look forward to having you join our team as a Performance Marketing & Account Strategist.,