Performance marketer

Company Description

Hobfit is revolutionizing women's health through a tech-enabled platform that combines medical care, AI-powered workouts, and habit-driven coaching. Our approach is deeply rooted in scientific research, offering personalized care for weight loss, PCOS, thyroid issues, fatigue, and more. Serving over 5,00,000 users across 5+ countries, Hobfit provides adaptive home workouts, culturally relevant nutrition plans, and community support to address root causes of health issues. Our mission is to help women reclaim control of their health with science-backed care and comprehensive real-world support.

Role Description

We are seeking a Performance Marketer for a full-time, on-site position located in Faridabad. The Performance Marketer will be responsible for planning, creating, and optimizing digital marketing campaigns across various platforms. Daily tasks include analyzing campaign performance, managing budgets, conducting A/B testing, and generating detailed reports. Additionally, this role involves collaborating with the creative and content teams to ensure consistency and effectiveness in marketing strategies.

Qualifications

• Proficiency in digital marketing, SEO, SEM, and PPC
• Experience with data analysis and reporting
• Skills in A/B testing and campaign optimization
• Knowledge of social media marketing and email marketing
• Strong project management and time management skills
• Excellent communication and team collaboration abilities
• Familiarity with marketing tools like Google Analytics, AdWords, and social media platforms
• Bachelor's degree in Marketing, Business, or a related field
• Experience in the health and wellness industry is a plus