Performance Marketer & Growth Strategist

About the Role

results-driven Marketing Strategist

You will be working across:

• Vertiva (925 silver jewelry brand) - https://vertiva.co/

• Ethnic Threads

   – https://ethnict.com/

This is a hands-on role — not a supervisory or advisory position.

Key Responsibilities1. Performance Marketing (Meta-Focused)

• Plan, execute, and optimize Meta ad campaigns with 

  clear performance targets

• Identify and test audiences, creatives, and funnels systematically
• Monitor and improve CAC, ROAS, AOV, CTR, conversion rate, and MER
• Implement and manage tracking: Meta Pixel, CAPI, GA4, UTMs

2. Creative Planning & Asset Production

• Develop high-impact ad creatives, banners, and campaign visuals
• Coordinate with designers/editors when required
• Maintain brand consistency across campaigns and platforms
• Create data-backed creative hypotheses and testing cycles

3. Content & Marketing Strategy

• Research D2C trends and provide insights on 

  content formats that convert

• Propose marketing ideas for 

  new collections, seasonal launches, and evergreen SKUs

• Support content planning across social, email, and paid channels
• Recommend UGC creators and manage sourcing when needed

4. Shopify & Technical Execution

• Strong working knowledge of Shopify, apps, and basic CRO
• Improve PDPs, checkout flow, and customer journey performance
• Handle integrations, tracking, and basic troubleshooting

5. Email & Retention Marketing

• Set up and optimize automated flows (welcome, post-purchase, win-back, etc.)
• Execute campaign calendars for launches and promotions
• Improve repeat purchase rate and customer lifetime value

6. Growth Roadmapping & Analytics

• Build quarterly growth plans with realistic KPIs
• Analyze performance and present actionable insights
• Identify when to activate SEO, influencer marketing, and new channels
• Ensure decisions are driven by data — not assumptions

Required Experience & Skills

• 2–4 years

   in D2C marketing or performance growth (India market essential)
• Demonstrated success scaling revenue — not just managing ads
• Strong understanding of unit economics (CAC, LTV, contribution margin)
• Hands-on experience with Meta Ads Manager
• Knowledge of SEO fundamentals and execution timing
• Proficiency in Shopify, tracking setup, and analytics tools
• Ability to create or direct production of 

  ad creatives and banners

• Excellent research and strategic planning capabilities
• Strong communication and documentation skills

Preferred Qualifications

• Experience in fashion or jewelry categories
• Familiarity with Klaviyo or similar email platforms
• Basic video editing or creative software skills (Canva, Adobe, etc.)
• Experience sourcing UGC creators and influencer coordination
• Understanding of Myntra ads (not mandatory)

Performance Metrics

You will be evaluated based on:

• Month-on-month revenue growth
• Reduction in CAC and improvement in ROAS/MER
• Increase in conversion rate and AOV
• Email revenue contribution and repeat purchase rate
• Successful testing and scaling of creatives

Role Details

• Full-time position
• Remote (India)
• Preferred location: Jaipur
• Immediate or early joiners preferred

How to Apply

Please share:

• Your updated resume
• Your previous work/ case studies with measurable results
• Your current location and notice period

Sachin@vertiva.co

“Application –

Only shortlisted candidates will be contacted.