Performance Marketer Executive

ABOUT THE COMPANY :

Verve Logic is a digital agency based in Jaipur, India, providing services in web design, logo creation, online marketing, eCommerce, and mobile app development. Since 2011, Verve Logic has partnered with hundreds of businesses, helping them elevate their online presence and achieve their goals. With offices in India, the US, and the UK, the agency's commitment to excellence and the latest industry practices has earned it a reputation as a leading provider of tailored digital solutions that drive measurable success for its clients.

e, what success in the position looks like, and how this role fits into the organization overall.

Key Responsibilities

• P

  articipate in forming effective paid search strategies,
• Launch and optimize various PPC campaigns,
• Oversee accounts on search platforms (e.g. Google AdWords, Bing),
• Be involved in keyword selection and audience targeting,
• Monitor budget and adjust bids to gain better ROI,
• Track KPIs to assess performance and pinpoint issues,
• Produce reports for management (e.g. dashboards),
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels,
• Maintain partnerships with PPC ad platforms and vendors,
• Find ways to reduce the risk of click fraud,
• Keep abreast of PPC and SEM trends,

Requirements:

• Proven experience as a PPC Manager or Digital Marketing Specialist,
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts,
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred,
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.),
• Understanding of HTML and XML is a plus
• Proficient in MS Office (particularly Excel),
• Excellent communication skills,
• Analytical thinking with strong math skills,
• AdWords certification is a plus.

Job Type: Full-time