Performance Marketer Executive

ABOUT THE COMPANY :

Verve Logic is a digital agency based in Jaipur, India, providing services in web design, logo creation, online marketing, eCommerce, and mobile app development. Since 2011, Verve Logic has partnered with hundreds of businesses, helping them elevate their online presence and achieve their goals. With offices in India, the US, and the UK, the agency's commitment to excellence and the latest industry practices has earned it a reputation as a leading provider of tailored digital solutions that drive measurable success for its clients.

e, what success in the position looks like, and how this role fits into the organization overall.

Key Responsibilities:

• Develop and implement effective paid search strategies.
• Launch, manage, and optimize PPC campaigns across platforms.
• Oversee accounts on major search engines (e.g., Google Ads, Bing).
• Conduct keyword research and manage audience targeting.
• Monitor campaign budgets and adjust bids to maximize ROI.
• Track and analyze KPIs to evaluate performance and identify areas for improvement.
• Prepare and present reports and dashboards for management.
• Write compelling and concise ad copy to drive conversions.
• Propose and develop new campaigns across multiple channels.
• Maintain strong relationships with PPC platforms and vendors.
• Identify and implement measures to minimize click fraud risks.
• Stay updated with the latest PPC and SEM trends and best practices.

Requirements:

• Proven experience as a PPC Manager, SEM Specialist, or Digital Marketing Professional
• Strong background in data analysis and performance reporting
• Solid understanding of SEO, SEM, and broader digital marketing concepts
• Hands-on experience with multiple platforms (e.g., Google Ads, Facebook Ads, Yahoo)
• Proficiency with analytics tools (e.g., Google Analytics, Tableau, WebTrends)
• Knowledge of HTML and XML is an advantage
• Strong skills in MS Office, especially Excel
• Excellent written and verbal communication abilities
• Analytical mindset with strong numerical and problem-solving skills
• Google Ads/AdWords certification is a plus

Job Type