Google Ads specialist

Company Description

Verve Logic is a digital agency based in Jaipur, India, providing web design, logo creation, online marketing, e-commerce, and mobile app development services. Since 2011, the company has been a trusted partner for numerous businesses, helping them enhance their online presence and achieve their goals. Verve Logic has expanded globally with offices in India, the US, and the UK, offering innovative websites and result-driven digital marketing campaigns. The agency's commitment to excellence and latest industry practices has earned it a reputation for driving measurable success for its clients.

Role Description

• This is a full-time, on-site role for a Performance Marketing Specialist, based in Jaipur
• 4 years of proven experience in performance marketing, preferably in an E-commerce industry client or digital marketing environment.
• Plan, launch, and optimize digital marketing campaigns across various channels, including paid search, paid social, display advertising, and affiliate marketing.
• Manage advertising budgets, bid strategies, and campaign targeting to maximize ROI and achieve performance KPIs.
• Conduct thorough audience research and segmentation to target relevant customer segments with personalized messaging and offers.
• Analyze campaign performance metrics, including CTR, CPC, CPA, ROAS, and conversion rates, to identify trends, insights, and areas for optimization.
• Implement A/B testing and experimentation methodologies to optimize ad creative, landing pages, and conversion funnels for maximum performance.
• Collaborate with cross-functional teams, including marketing, product, and analytics, to align campaign objectives and ensure cohesive messaging and branding.
• Stay updated on industry trends, emerging technologies, and best practices in performance marketing to drive innovation and competitive advantage.
• Provide regular performance reports and insights to stakeholders, highlighting key metrics, trends, and actionable recommendations for optimization.
• Monitor competitive landscape and industry trends to identify opportunities and risks for the business
• In-depth knowledge of digital marketing channels, including paid search (Google Ads, Bing Ads), paid social (Facebook, Instagram, LinkedIn), display advertising, and affiliate marketing.
• Hands-on experience with marketing analytics platforms such as Google Analytics, Google Ads, Facebook Ads Manager, and/or other attribution and analytics tools.

Qualifications

• Strong Communication and Customer Service skills
• Experience in Market Research and Sales
• Ability to develop and execute effective Marketing Strategies
• Proficiency in analyzing performance metrics and adjusting tactics
• Excellent written and verbal communication skills
• Ability to work independently and collaboratively in an on-site environment
• Experience in digital marketing, especially performance marketing, is a plus
• Bachelor's degree in Marketing, Business, or related field