Google Ads specialist

Role Description

This is a full-time hybrid role for a Google Ads Specialist, based in Cannanore with some work-from-home flexibility. The Google Ads Specialist will be responsible for creating, managing, and optimizing Google Ads campaigns. Duties include keyword research, ad creation, performance analysis, bid adjustments, A/B testing, and reporting on campaign metrics. The role also involves collaborating with the marketing team to align advertising efforts with overall marketing goals and identifying opportunities for campaign improvement.

Qualifications

• Experience with Google Ads, Pay Per Click (PPC) campaigns, and Keyword Research
• Proficiency in Performance Analysis, Bid Adjustments, and A/B Testing
• Strong skills in Campaign Management and Optimization
• Excellent analytical skills and attention to detail
• Ability to collaborate with marketing teams and align advertising efforts with marketing goals
• Experience with other digital marketing platforms like SEO, SMM, SEM, and Programmatic Marketing is a plus
• Bachelor's degree in Marketing, Advertising, Business, or a related field