Performance Marketer

We are seeking a highly skilled and motivated Performance Marketer to join our dynamic marketing team. The ideal candidate will have a passion for data-driven decision-making and a deep understanding of digital marketing channels. This role involves strategizing, executing, and optimizing performance marketing campaigns to drive user acquisition, engagement, and retention. You will work closely with cross-functional teams to ensure that our marketing efforts are aligned with business goals and deliver measurable results.

Key Responsibilities:

• - Develop, implement, and manage performance marketing campaigns across multiple ad platforms such as Meta Ads Manager and Google Ads Manager.
• - Conduct market research and competitive analysis to identify trends, opportunities, and best practices in performance marketing.
• - Monitor, analyze, and report on the performance of marketing campaigns using data analytics tools and platforms (e.g., Google Tag Manager, Google Analytics, Looker Studio).
• - Continuously optimize campaigns based on performance metrics such as CPC, CPA, ROI, and conversion rates.
• - Conduct A/B testing to evaluate the effectiveness of different marketing strategies and creatives.
• - Plan, allocate, and manage paid marketing budgets to maximize ROI.
• - Work closely with the content and design teams to create compelling marketing assets and improve user experience.
• - Communicate campaign performance and insights to stakeholders, providing actionable recommendations for improvement.
• - Stay updated with the latest trends and technologies in performance marketing and incorporate them into strategies.

Qualifications:

• - At least 2 years of experience in performance marketing or a similar field.
• - Demonstrated success in managing and optimizing campaigns on Meta Ads and Google Ads.
• - Strong analytical abilities with expertise in tools like Google Analytics and Excel.
• - Proficient in A/B testing and applying data-driven optimization methods.
• - Comprehensive understanding of various digital marketing channels and their key performance indicators.
• - Capable of managing multiple projects in a fast-paced environment.
• - Excellent communication and interpersonal skills.
• - Familiarity with marketing automation tools and CRM systems is advantageous.
• - Previous experience in an agency setting is mandatory.

Job Type: Full-time

Pay: ₹20,000.00 - ₹45,000.00 per month

Education:

• Bachelor's (Preferred)

Experience:

• Performance marketing: 1 year (Preferred)

Language:

• English (Preferred)

Work Location: In person