Experience: 6 Months – 1 Year
Job Type: Full-time, Onsite
Location: Mohali, Punjab
Salary Package: As per industry standards
Job Summary:
We are looking for a Performance Marketer with 6 months to 1 year of hands-on experience in paid advertising. The ideal candidate should have practical exposure to Google Ads and Meta Ads, a strong interest in research and optimization, and the ability to support performance-driven campaigns through data-backed insights and creative ideation.
Key Responsibilities
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Execute and manage paid ad campaigns on Google Ads and Meta Ads under guidance
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Assist in campaign setup, structure, and optimization (keywords, audiences, creatives)
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Support the implementation of techniques such as SKAG, audience targeting, and bidding strategies
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Conduct keyword research, audience research, and basic competitor analysis
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Monitor daily campaign performance and make optimization suggestions based on data
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Perform A/B testing for ad creatives, copies, and landing pages
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Work closely with the content and design teams for ad creatives and ideation
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Prepare basic performance reports and assist in insights and recommendations
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Stay updated with performance marketing trends, platform updates, and best practices
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Support client communication through reports, updates, and follow-ups
Required Skills
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Good command of English (written and verbal)
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Basic to intermediate knowledge of Google Ads and Meta Ads
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Understanding of campaign metrics such as CTR, CPC, CPA, ROAS
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Analytical mindset with attention to performance data
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Strong comprehension and eagerness to learn
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Ability to follow processes and implement feedback
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Basic experience in campaign monitoring and optimization
Good to Have
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Exposure to SKAG, retargeting, and audience segmentation
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Experience running small-budget campaigns independently
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Familiarity with Google Analytics or similar tools
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Basic presentation and reporting skills
Educational Qualification
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Bachelor’s degree in Marketing, Business, or a related field
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Google Ads Certification (preferred but not mandatory)
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Relevant digital marketing courses or certifications (optional)