Posted:11 hours ago|
Platform:
On-site
Full Time
well-versed in launching, testing, optimizing, and scaling campaigns. You’ll play a key role in
managing full-funnel ad campaigns with a clear understanding of performance metrics, creative
angles, and data analysis. This is not just a traffic buying role — we want a full-stack executor
who understands the game.
Set up and launch Facebook ad campaigns (CBO/ABO) with strategic testing structures.
Work with the creative team to test and iterate on different angles, hooks, and formats.
Analyze creative performance and optimize based on data-driven insights.
Deep-dive into metrics like CPC, CTR, LP CTR, Offer CR, CPM, ROI, and Profitability.
Use RedTrack (or any tracker) and FB Ads Manager to derive actionable insights.
Identify winning ad sets and creatives, then scale efficiently while maintaining healthy
profit margins (target 20%+).
Maintain structured daily reporting for team syncs and client visibility. Report key metrics
4–5 times a day in standard format
Implement different testing strategies (lifetime/capped budgets, day-parting) to findhigh-performing combinations.
Monitor live campaigns, pause underperformers, adjust budgets, and ensure ad
compliance with Facebook policies.
marketing)
● Ability to analyze ad performance and optimize based on numbers (CPC, CR, LP CTR)
● Competitive Salary + Incentives
● High-performance environment with full freedom to experiment
● Regular feedback and performance support from senior team
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