Job
Description
We are seeking a results-driven Performance Marketer with 3 years of hands-on experience in SEO and Google Ads . The ideal candidate will take charge of our performance marketing efforts, ensuring efficient ad spend, lead generation, and continuous growth in online visibility and conversions. Location: Kochi Experience: 3 Years Employment Type: Full-Time Responsibilities: Develop, implement, and optimize performance marketing strategies across SEO and Google Ads. Manage paid campaigns on Google (Search, Display, Shopping, etc.) with a strong focus on ROI and conversion metrics. Conduct in-depth keyword research and competitor analysis to guide SEO content and ad strategies. Continuously monitor campaign performance and use analytics to improve targeting, bidding, and messaging. Execute A/B testing on ads and landing pages to identify and implement high-performing variations. Collaborate with designers, developers, and content creators to ensure seamless alignment between creative assets and campaign goals. Track KPIs such as CTR, conversion rate, CPA, ROAS, and provide detailed performance reports. Stay up to date with the latest Google algorithm changes, ad platform updates, and industry best practices. Qualification 2–3 years of proven experience in performance marketing, SEO, and paid ad management. Expertise in tools like Google Ads, Google Analytics, SEMrush, Google Tag Manager , and related platforms. Strong analytical and problem-solving skills; comfortable with interpreting large datasets. Proficiency in landing page optimization, lead funnel tracking, and retargeting strategies. Understanding of customer segmentation and marketing automation tools is a plus. Excellent written and verbal communication skills. Ability to thrive in a fast-paced, results-oriented environment. Why Join Us? Work with a passionate and collaborative digital team. Opportunity to own campaigns end-to-end and make a visible impact. Competitive compensation and growth opportunities. Send your resume at hr.executive@brototype.com Show more Show less
