We are seeking a Performance Marketer/Digital Marketing Executive with 1+ year of hands-on experience in paid marketing and lead generation. This role focuses on ROI-driven campaigns across Google and Meta platforms. Key Responsibilities: • Manage Google Ads and Meta Ads campaigns. • Lead generation and remarketing campaign execution. • Daily optimization of CPC, CPL, CPA, ROAS. • A/B testing creatives and landing page optimization. • Conduct keyword research and basic on-page SEO. • Track performance using Google Analytics and ad managers. • Generate weekly/monthly reports. • Coordinate with design and sales teams. Mandatory Skills: • Google Ads • Meta (Facebook/Instagram) Ads • Lead Generation • Campaign Optimization • SEO basics • Google Analytics • Ad copywriting Preferred Skills: • Landing page tools • CRM integration • Email/WhatsApp marketing • Remarketing & lookalike audiences Candidate Profile: • Data-driven and target-oriented • Self-motivated • Strong analytical thinking Eligibility: • Minimum 1 year real campaign experience • Freshers without practical exposure need not apply Reach me@ 8687773611