Performance Manager

Performance Marketing Manager

The Role:

Responsibilities

• Develop and manage end-to-end performance marketing strategies for a diverse portfolio of clients, from initial campaign setup to ongoing optimization.
• Expertly manage and optimize paid advertising campaigns on major platforms, including

  Google Ads (Search & Display)

  ,

  Meta (Facebook & Instagram)

  ,

  LinkedIn Ads

  , and other programmatic channels.
• Conduct in-depth data analysis using tools like

  Google Analytics 4

  and platform-specific dashboards to identify trends, pinpoint opportunities, and inform strategic decisions.
• Manage and allocate significant advertising budgets to ensure maximum efficiency and ROI.
• Implement a continuous A/B testing and experimentation framework for ad creatives, copy, landing pages, and audience segments.
• Generate comprehensive performance reports and present them to clients with clear insights and strategic recommendations.
• Stay ahead of the curve on industry trends, platform updates, and emerging ad technologies.
• Collaborate with creative, content, and account teams to ensure a cohesive and high-performing digital ecosystem.

Qualifications

• Minimum of 4-6 years of hands-on experience in a

  performance marketing

  or

  paid media

  role, preferably in an ad agency setting.
• Proven track record of managing large digital advertising budgets and achieving strong ROI.
• Advanced proficiency in paid media platforms and a deep understanding of their respective algorithms and bidding strategies.
• Expert-level knowledge of web analytics and attribution models, with a strong ability to translate data into actionable insights.
• Exceptional analytical skills and comfort with spreadsheets, data visualization, and reporting.
• Experience with

  Conversion Rate Optimization (CRO)

  and a solid understanding of the full marketing funnel.
• Excellent communication skills for client-facing discussions and presenting complex data in a simple, understandable way.
• Bachelor's degree in Marketing, Analytics, or a related field. Professional certifications (e.g., Google Ads, Meta Blueprint) are highly desirable.