Performance Management Specialist

Company Description

Bloom Green is India’s first brand to address health concerns associated with conventional air fresheners. We use plant-based ingredients, such as cucumbers, carrots, and beets, to create natural scents that embody nature. Our products are free from artificial fragrances, chemicals, and preservatives, ensuring a healthier and more sustainable way to freshen your space. Despite adhering to prime safety standards, Bloom Green remains cost-effective, offering exceptional value. Our air fresheners feature innovative fragrance technology, ensuring long-lasting and calming scents tailored to individual preferences.

Role Description

This is a full-time, on-site role for a Performance Management Specialist located in Noida. We are looking for a Performance Marketing Manager who has successfully managed ₹10,00,000+ daily revenue from paid campaigns across platforms. The ideal candidate should combine analytical strength, creative ad testing, and business acumen to deliver scalable growth with efficient CAC.

Qualifications

3+ years of proven experience in performance marketing for D2C/e-commerce brands.

Strong command over A/B testing, campaign scaling, and ad optimization techniques.

Understanding of sustainable / eco-conscious consumer brands.

Hands-on experience managing ₹10,00,000+ daily revenue from digital ads.

Create, test, and optimize ad creatives, copy, and funnels in coordination with the creative and brand teams.

Analyze data, track performance metrics, and report actionable insights using Google Analytics, Meta Dashboard, and attribution tools (Mixpanel, AppsFlyer, etc.)

Plan, execute, and optimize high-performance ad campaigns across Meta, Google, and other digital channels to achieve targeted ROAS.

Exceptional analytical, numerical, and communication skills.