Performace Marketing Manager

✨ About Us

luxury diamond jewelry brand

🔥 Role Overview

Performance Marketing Manager

🎯 Key Responsibilities

• Develop, execute, and optimize

  paid marketing campaigns

  across Google Ads, Meta (Facebook/Instagram), YouTube, Pinterest, and emerging channels (TikTok, Snap, etc.).
• Create and manage

  ROI-driven strategies

  for search, display, remarketing, and paid social.
• Lead

  performance reporting

  , tracking KPIs (CAC, ROAS, CTR, conversion rate, LTV, etc.) and providing actionable insights.
• Collaborate with creative and content teams to design

  high-performing ad creatives

  tailored for luxury jewelry audiences.
• Work closely with SEO, email marketing, and CRM teams to create a

  cohesive omni-channel growth strategy

  .
• Manage and optimize

  retargeting funnels

  , focusing on cart abandonment, Shop Pay users, and high-intent audiences.
• Drive

  A/B testing

  across ad copy, landing pages, and creatives for maximum performance.
• Identify new performance marketing opportunities, tools, and platforms.
• Manage agency/partner relationships where required.
• Stay updated on

  luxury e-commerce trends, digital innovations, and competitor activities

  .

📊 KPIs for Success

• Achieve target

  ROAS (Return on Ad Spend)

  across paid channels.
• Grow qualified

  traffic and conversions

  on the website.
• Lower

  CAC (Customer Acquisition Cost)

  while scaling reach.
• Increase repeat purchases and customer lifetime value (LTV).
• Consistently generate measurable revenue through performance campaigns.

• ✅ Requirements
• 4–6 years of experience in

  performance marketing

  , ideally in

  luxury e-commerce, jewelry, or fashion

  .
• Proven track record of scaling

  Google Ads, Meta Ads, and performance campaigns

  .
• Strong understanding of

  analytics tools

  (Google Analytics, GA4, Shopify Analytics, Looker, etc.).
• Expertise in

  A/B testing, attribution models, and conversion tracking

  .
• Knowledge of

  Shopify / e-commerce marketing ecosystem

  .
• Experience managing

  large ad budgets

  efficiently.
• Excellent analytical skills with the ability to turn data into actionable insights.
• Creative mindset with sensitivity towards

  luxury brand positioning

  .
• Strong communication and project management skills.

• 🌟 What We Offer
• Competitive salary + performance incentives.
• Opportunity to shape the growth of a

  premium diamond jewelry brand

  .
• Exposure to both

  global luxury retail and digital-first e-commerce

  .