Peformance Marketing Specialist

Location - Shalimar bagh

Salary - Up to 12lpa

Experience - 4-5 yrs

About the Role

We are looking for a data-driven, ROI-focused Performance Marketing Manager to join our fast-growing team. You will be responsible for scaling our digital campaigns across multiple channels (Meta, Google, YouTube, Affiliates, etc.), optimizing for performance, and driving measurable business outcomes.

Key Responsibilities

Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads (FB/Instagram), YouTube, and other ad networks

Own KPIs like ROAS, CAC, CTR, Conversion Rate, and LTV

Create audience segments and run A/B tests to improve targeting and messaging

Collaborate with creative, product, and analytics teams for campaign ideation, landing page optimization, and funnel improvement

Set up tracking using tools like Meta Pixel, Google Tag Manager, and other attribution tools

Analyze campaign data and prepare weekly/monthly performance reports with actionable insights

Stay updated on platform trends, algorithm updates, and industry best practices

Manage campaign budgets and ensure efficient spend allocation

Skills & Qualifications

4–5 years of hands-on experience in performance marketing

Proven success in scaling D2C or e-commerce campaigns

Strong understanding of performance metrics and analytics tools (Google Analytics, GA4, Hotjar, etc.)

Proficient in tools like Meta Ads Manager, Google Ads, YouTube Studio, etc.

Experience with remarketing, lookalike audiences, and pixel-based campaigns

Excellent Excel/Sheets and reporting skills

Strong analytical mindset and a love for numbers

Preferred Bonus Skills

Experience with marketing automation or CRM tools (Hubspot, MoEngage, WebEngage)

Knowledge of affiliate/influencer performance campaigns

Basic knowledge of SEO and organic growth strategies

Experience in marketplaces (Amazon Ads, Flipkart Ads, etc.)

Why Join Us?

Be a part of a high-growth brand with strong offline + digital presence

Work with a passionate, result-oriented marketing team

Opportunity to lead strategy and execution with complete ownership

• Fast-paced learning and performance-driven growth