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Description
Job Title: PPC Specialist (Google Ads, Email Marketing & SMM) Experience: 3–5 Years Location: Madurai Job Type: Full-time Job Summary: We are looking for a data-driven and creative PPC Specialist with 3–5 years of hands-on experience in Google Ads , Email Marketing , and Social Media Marketing . The ideal candidate will be responsible for planning, executing, optimizing, and analyzing paid campaigns across various digital platforms to drive traffic, generate leads, and improve ROI. Key Responsibilities: PPC / Google Ads: Create, manage, and optimize Google Ads campaigns (Search, Display, Shopping, and YouTube). Conduct keyword research, competitor analysis, and A/B testing. Optimize ad copy, landing pages, and bidding strategies to improve Quality Score and conversions. Monitor daily budgets, track KPIs, and prepare performance reports. Email Marketing: Plan and execute email marketing campaigns using platforms like Mailchimp, HubSpot, or similar. Segment lists, personalize content, and track engagement metrics (open rates, CTR, conversions). Create email templates, automation workflows, and lead nurturing sequences. Social Media Marketing (SMM): Develop and manage paid campaigns on Facebook, Instagram, LinkedIn, and other social platforms. Coordinate with the creative team for ad creatives and content strategy. Track ad performance and make data-driven adjustments to improve engagement and ROI. Required Skills & Qualifications: Bachelor’s degree in Marketing, Communications, or related field. 3–5 years of experience in Google Ads, email marketing, and paid social media campaigns. Google Ads Certification is a plus. Strong understanding of Google Analytics, Tag Manager, and conversion tracking. Proficient in tools like SEMrush, Ahrefs, Mailchimp, Meta Ads Manager, etc. Ability to analyze metrics and create actionable insights. Excellent communication and organizational skills. About EIBS (Elysium Intelligence & Business Solutions): EIBS delivers comprehensive IT solutions that drive business efficiency and innovation. We specialize in software development, digital transformation, and data analytics, helping businesses stay ahead of the competition through advanced technology and strategic insights. EIBS focuses on scalable, secure, and sustainable solutions to improve decision-making and productivity. With expert consultants, we ensure seamless integration of systems and processes. Why Join Us? Work with a team of talented and passionate professionals in a collaborative environment. Exposure to cutting-edge technologies and industry best practices. Career growth opportunities and continuous learning programs. A culture that values innovation, creativity, and employee well-being. Competitive compensation and benefits package. Job Type: Full-time Schedule: Day shift Morning shift Work Location: In person
