Paid Media Specialist

Responsibilities

• Management of 35+ PPC accounts and creating a strategy.
• Strategically manage and optimize paid search campaigns for customers, create data-driven reports, and present insights to the customer success team
• Daily management and implementation of paid search campaigns across major search engines and social networks
• Communicate strategy and results to clients in reports and during meetings
• Suggest to the account management team the opportunities grow accounts
• Strategic communication and timely, detailed account audits and reviews on a daily/ weekly and bi-weekly basis as scoped
  

Key Skills And Experience

• 3+ years in a paid advertising implementor role and working with clients
• Previous success in digital campaign management, working with clients and, client success managers, project managers to understand customers' business goals and create effective Paid ads strategies
• Proficient at keyword research, writing compelling and conversion-friendly ad copies, and building strategic campaigns
• Excellent communication skills and problem-solving skills
• Previous success in digital campaign management, working with clients and, client success managers, project managers to understand customers' business goals and create effective Paid ads strategy
• Able to stay on top of industry trends and advancements and understand how these can be applied to paid campaigns
• Strong ability to analyze data and high attention to detail
• A team player who enjoys working in a fast-paced environment
  

Qualifications And Skills

• 3+ years of hands-on PPC experience
• In-depth knowledge of analyzing key metrics in Digital Marketing, conversion, and online customer acquisition in multiple industries and platforms.
• Google AdWords Certified
• Advanced understanding and experience with website analytics tools (e.g., Google Analytics; GA4, Tag Manager, Search Console, and Looker Studio)
• Firm understanding and interest in all aspects of online campaigns from start to finish.
• Working knowledge of popular content management systems (Joomla, WordPress).
• Knowledge of HTML, CSS, and JavaScript is a bonus.
• Up to date with the latest trends and best practices in SEM and AI-driven tools
• Agency experience, Google Analytics, and AdWords certifications are required.
• Previous experience with Moz, Ahrefs, SpyFu, or SEMrush is an asset.
  

Application information:

• We offer a friendly work environment competitive salary.
• Please be sure to include a resume and cover letter and state your expected salary. We appreciate all applicants for their interest.
• Only those selected for an interview will be contacted.
  

Job Type:

Minimum Required experience:

• Paid Ads Management in an agency environment - 3+ years
  

• Preferably a Bachelor's in Business, BBA, Economics, and/or Computer Science