Paid Media Specialist

Paid Ads & Campaign Specialist (46 years)

Key Responsibilities:

• Plan, create, and manage paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, and other relevant platforms.
• Optimize campaigns for maximum ROI, conversions, and quality leads.
• Monitor daily performance metrics and make data-driven adjustments.
• Conduct A/B testing on creatives, landing pages, and campaigns.
• Assist in planning and executing SEO strategies to improve organic rankings.
• Develop and implement strategies to generate high-quality leads for IT training programs.
• Work closely with the sales and counseling team to ensure lead quality and conversion alignment.
• Optimize funnels, landing pages, and CTAs for better conversions.
• Conduct regular competitor research to analyze trends, ad strategies, keywords, and market positioning.
• Identify opportunities to stay ahead in the EdTech and IT training landscape.
• Prepare weekly and monthly competitor and performance reports.
• Track and report campaign performance using Google Analytics, Ads Manager, and other analytical tools.
• Develop and execute SEO strategies to improve website rankings and visibility on search engines.
• Strong technical SEO know-how (WordPress, site audits, Core Web Vitals, schema markup)
• Plan and execute on-page and technical SEO that lifts rankings and traffic.

Required Skills and Qualifications:

• Proven experience of 4-6 years in managing paid ad campaigns, preferably in EdTech or digital marketing.
• Strong hands-on experience with

  Google Ads

  ,

  Facebook/Instagram Ads

  , and

  LinkedIn Ads

  .
• Strong knowledge of landing page optimization, performance tracking, and lead funnels.
• Good understanding of SEO concepts and tools.
• Core SEO Knowledge, Keyword Research, On-Page SEO, Off-Page SEO, Technical SEO, Analytics & Reporting, SEO Tools Expertise.