Paid Media Manager

Position: Paid Media Exeuctive/ Manager

Location: Mumbai

Key Responsibilities:

Internal

• Holistic ownership of client accounts, including strategy, planning, budgeting, and reporting
• Provide strategic and executional support to team members on a variety of clients with different complexities and backgrounds
• Troubleshoot issues/concerns and work with online partners to resolve as needed
• Proactively communicate with client and internal teams; prepare call agendas, and follow up with call recaps
• Develop keyword lists, set budget levels, write ad creatives, test landing page messaging, landing page layout, audience segmentation, placements, networks, and 3rd-party tools
• Perform in-platform maintenance and optimizations
• Own regular budget pacing and monitoring for live campaigns to ensure accurate spend delivery, along with any recommendations on strategic test opportunities
• Produce and analyze weekly, monthly, and quarterly campaign reports measuring performance and effectiveness of search campaigns
• Maintain quality control while ensuring projects and campaigns are executed completely, correctly, accurately, and efficiently for clients
• Ensure tactics and vendors utilized are GDPR compliant and ensure all internal processes and procedures are followed, including those specific to certain clients based on their own contractual agreements
• Exhibit the ability to anticipate and solve problems

Please share CV on jobs@aptita.com