Paid Media Executive

Job Title:Paid Media Executive

Location:

Employment Type:

Experience Required:

CTC Offered: 8-9LPA

Role Overview:

Paid Media Executive

Key Responsibilities:

• Execute paid campaigns across Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn, and programmatic platforms
• Conduct keyword research, audience segmentation, and bid strategy setup
• Write and test compelling ad copy in coordination with the creative team
• Monitor daily budgets, performance metrics, and pacing to ensure smooth delivery
• Optimize campaigns for CTR, CPC, CPL, and ROAS based on objectives
• Set up conversion tracking using GTM, Google Analytics, Meta Pixel, etc.
• Coordinate with designers and account managers for timely delivery of assets
• Share weekly and mid-month performance reports with insights and next steps
• Stay updated on platform policy changes, industry benchmarks, and trends
• Contribute to performance reviews and strategy meetings with internal and client team



Requirements:

• 2–3 years of hands-on experience in managing paid media campaigns
• Strong understanding of Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Familiarity with tools like Google Analytics, Google Tag Manager, and Looker Studio
• Analytical mindset with comfort in working on Excel and performance dashboards
• Certification in Google Ads / Meta Blueprint (preferred but not mandatory)
• Strong communication and coordination skills
• Ability to handle multiple accounts and deadlines efficiently