Paid Media Executive

Position: Paid Media Executive

Location: Borivali East, Mumbai

Experience: 1 year

Job description:

1. Develop and execute media buying strategies across digital channels such as display, social media, search, video, and programmatic platforms

2. Research and analyse market trends, audience insights, and competitor activity to inform media planning and buying decisions

3. Negotiate media buys including pricing, placements, and added value opportunities, to ensure optimal campaign performance within budget

4. Collaborate with creative teams to develop compelling ad creatives and messaging tailored to target audiences

5. Monitor campaign performance and conduct ongoing analysis to optimise media spend, targeting, and creative elements for maximum ROI

6. Stay updated on emerging media trends, technologies, and best practices to continually improve campaign effectiveness

7. Build and maintain relationships with media vendors, publishers, and ad networks to stay informed about new opportunities and negotiate favourable terms

Job Type: Full-time

Education:

• Bachelor's (Required)

Experience:

• Digital marketing: 1 year (Required)

Work Location: In person