Paid Ads Specialist – Lead Generation B2B

Job Title: Paid Ads Specialist – Lead Generation

Location: [On-site, Gurugram]

 Employment Type: Full-time

About CreateBytes

CreateBytes is a technology and design company delivering AI-driven solutions, product development, and innovative digital experiences for startups, enterprises, and government clients. We combine engineering, AI, and creative design to solve real-world business problems.

Role Overview

We are seeking a results-driven Paid Ads Specialist to plan, execute, and optimize paid advertising campaigns focused on B2B lead generation for our AI, product development, and design services. The ideal candidate has hands-on experience in managing multi-channel ad campaigns, understands high-ticket B2B service funnels, and can deliver a measurable ROI.

• Key ResponsibilitiesStrategy & Planning:
• Develop paid ad strategies tailored to CreateBytes’ target industries (AI, tech, startups, enterprises).
• Research and identify high-intent audience segments.
• Campaign Management:
• Launch and optimize campaigns across Google Ads, LinkedIn Ads, and Meta Ads (Facebook/Instagram).
• Set up retargeting campaigns for warm leads.
• Implement A/B testing for creatives, copy, and landing pages.
• Performance Tracking:
• Monitor KPIs (CPL, CTR, ROAS, conversion rate) and adjust campaigns accordingly.
• Build dashboards/reports for internal review.
• Creative & Collaboration:
• Work with design/content teams to produce engaging ad creatives and landing pages.
• Ensure ad messaging aligns with CreateBytes’ brand tone and value proposition.
• Funnel Optimization:
• Implement conversion tracking, UTM tagging, and CRM integration.
• Optimize landing page conversion rates.
• Requirements3+ years of paid ads management experience, preferably in B2B tech/services.
• Proven track record of generating high-quality leads with measurable ROI.
• Strong skills in Google Ads, LinkedIn Campaign Manager, Meta Business Manager.
• Knowledge of analytics tools (Google Analytics 4, Tag Manager, Looker Studio).
• Understanding of sales funnels and lead nurturing in high-value services.
• Excellent copywriting and ad creative brief skills.
• Nice-to-HaveExperience in AI/IT services marketing.
• Familiarity with HubSpot, Zoho CRM, or similar.
• Knowledge of SEO fundamentals for integrated campaigns.