Outbound Marketing Specialist

Job Description

Job Title: GTM Specialist (Outbound Marketing Specialist) Location: Ahmedabad, Gujarat About Us: We specialize in providing scalable, high-performance IT and software development services. Our expertise covers various industries, delivering tailored solutions for mid-market and enterprise clients. With a proven track record in ideating, building, and scaling SaaS products and IT systems, including advanced ERP solutions, we help businesses achieve operational excellence and accelerated growth. Position Overview: We are looking for a highly skilled Outbound Marketing Specialist who can take full ownership of planning, executing, and optimizing outbound email campaigns. The ideal candidate has a deep understanding of email infrastructure, warm-up processes, and managing multiple sending domains/servers to ensure high deliverability and engagement. Key Responsibilities: Strategize, plan, and execute outbound email campaigns to generate qualified leads. Set up and manage cold email outreach tools and platforms (e.g., Instantly, Lemlist, Smartlead, Mailshake, etc.). Warm up email domains and IPs to ensure high deliverability and avoid spam filters. Configure and manage multiple email servers/sending accounts across platforms. Continuously monitor campaign metrics (open rate, bounce rate, spam rate, reply rate) and optimize performance. Collaborate with content and growth teams to personalize outreach and test copy variations. Troubleshoot deliverability issues using tools like GlockApps, Mail-Tester, or Postmark. Stay up to date with best practices in cold outreach, compliance (CAN-SPAM, GDPR), and technical email setup (SPF, DKIM, DMARC). Qualifications: 3+ years of hands-on experience in outbound and GTM. Expertise in setting up and maintaining cold email infrastructure. Strong knowledge of email deliverability best practices. Familiar with lead generation tools and CRMs. Excellent analytical, troubleshooting, and problem-solving skills. Ability to work independently and manage multiple campaigns simultaneously. Benefits: Competitive Salary Fun, inclusive, and vibrant company culture Five-day work week Professional development opportunities Opportunity to be part of a rapidly growing company Job Type: Full-time Pay: ₹650,000.00 - ₹750,000.00 per year Schedule: Day shift Monday to Friday Ability to commute/relocate: Ahmedabad, Gujarat: Reliably commute or planning to relocate before starting work (Required) Application Question(s): Relevant Experience Current CTC Expected CTC Notice Peiod Work Location: In person