Operations Manager

Shopify Website Manager

Key Responsibilities

• End-to-End Website Management

  : Lead the management and continuous optimization of the Shopify website, ensuring all features and functions operate smoothly, including integration with third-party apps, payment systems, and fulfillment processes.

• Product and Content Management

  : Oversee the creation, categorization, and regular updates of product listings, including descriptions, images, pricing, and attributes. Ensure the store's content aligns with brand guidelines and provides a seamless user experience.

• Site Performance & Optimization

  : Analyze website performance (speed, uptime, mobile optimization) and lead initiatives to improve loading times, reduce friction in the checkout process, and enhance overall site functionality.

• SEO Implementation

  : Execute on-page and technical SEO strategies to improve organic visibility. This includes keyword research, metadata optimization, and collaboration with content creators for blog or product content.

• Analytics & Reporting

  : Monitor, analyze, and report on key performance indicators (KPIs), including traffic, conversion rates, average order value, and bounce rates using Google Analytics, Shopify Analytics, and other reporting tools. Provide actionable insights and recommendations based on data trends.

• Website Team Leadership

  : Oversee and coordinate the efforts of our website team, ensuring tasks are aligned with business goals and delivered efficiently and on time.

• Customer Journey Optimization

  : Analyze user behavior and optimize the customer journey to reduce drop-offs and increase conversions, ensuring a frictionless shopping experience from landing page to checkout.

• Expertise in Paid Advertising:

  Possess hands-on expertise in running and optimizing Facebook Ads and Google Ads campaigns to drive targeted traffic, increase brand visibility, and boost conversions.

Required Skills & Qualifications

• Experience

  :

  Experience:

  3–4 years of experience managing Shopify-based e-commerce websites.

• Shopify Expertise:

  Familiarity with Shopify themes, Liquid code basics, and third-party app integrations

• SEO Knowledge

  : Expertise in both on-page and technical SEO strategies, including keyword research, content optimization, and website structure.

• Team Management:

  Experience managing or coordinating a small website or digital team

• Analytics & Data-Driven Decision Making

  : Proficient in using Google Analytics, Shopify Analytics, and other relevant tools to measure website performance, user behavior, and identify areas for improvement.

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