Online Marketing Specialist

audibene / hear.com is the fastest-growing audiology care company ever and a profitable global HealthTech with origins in Europe. We are driven by our belief that every person should hear well to live well. With our unique digital business model, we have changed the way hearing care is provided. Since starting our journey in 2012, we have helped over 100,000 customers get on the path to better hearing. In just 7 years we have grown our team from 2 to over 1,000 people. We work hard and play hard in 11 international locations from Denver to Seoul.

We are looking for an Online Marketing Specialist as a member of the Korean Customer Acquisition team! We support each other under collaborative team-culture, learn new things every day to grow our expertise, and take innovative steps forward for a better tomorrow. We believe that working together as one team drives our success and empowers more customers to stay connected with their loved ones through our motto: hear well to live well.

As the Online Marketing Speacialist, you will own key online marketing channels targeting Korean audiences, collaborate closely with the Korean team, and play a vital role in driving customer acquisition and business growth in Korea.

Your Responsibilities

• Lead generation: Take full ownership of lead generation across Korean and global ad platforms (e.g., Naver, Danggeun Market, Dable), targeting Korean audiences. This includes strategy development, campaign setup, performance analysis, KPI optimization, and budget planning.
• Marketing automation: Drive automation initiatives to streamline operations and reporting, saving time and improving efficiency.
• Innovation & trends: Be an early adopter of beta features, innovative ad formats, and emerging Korean marketing trends—integrating them into campaigns (e.g., Video in Responsive Display Ads, in-app banners, lookalike audiences).
• A/B testing: Strategically plan and execute A/B tests across campaigns, creatives, and assets. Define hypotheses, measure results, report findings, and share best practices to scale impact.
• Reporting & insights: Deliver regular performance reports, extract key learnings, and provide actionable recommendations to enhance future campaigns.
• Data analysis: Analyze and synthesize data from multiple sources to generate meaningful content and campaign recommendations.
• Cost management: Accurately manage marketing spend within internal datasets and report financials to relevant stakeholders.
• CRM support: Assist with CRM-related tasks, including push notifications, Braze campaigns, SMS marketing, and more.

Your profile

• 4+years of experience working in digital marketing campaign optimization. Solid knowledge of Google Ads, Google Display Network, Microsoft Ads, native, affiliate management. Complete understanding of key performance indicators to strategically measure and track program success.
• Proven track record working on high volume, performance-based, direct response marketing paid displays and GDN accounts with large budgets
• Creative and analytical mindset, complemented by the ability to take direction, learn/develop new skill sets, problem-solve, and take on new challenges while paying strong attention to detail
• Experience in lead generation (multi/deep funnel conversion settings) and the marketing specific differences compared to other verticals is a plus
• Highly organized with strong analytical and MS Excel skills
• Positive, flexible, and well-organized to thrive in a rapid environment and meet challenging deadlines
• A self-driven, diligent, and reliable problem solver with a highly collaborative approach
• Passion for and a constant eye on "the future of media" based on industry trends (digital innovation, customer level targeting, dynamic creative optimization, media consumption, e-commerce/retail level targeting capabilities)
• Fluency in English