NKAM (Modern Trade)

Job Title:

Location:

Education: MBA from Tier 1 B School.

Role Objective:

To lead and manage relationships with national and regional modern trade accounts, driving revenue, visibility, and growth. The NKAM will be responsible for end-to-end account management including joint business planning, revenue forecasting, promotions, category development, and cross-functional coordination.

Key Responsibilities:

Key Account Management

• Own and drive business with top national modern trade chains (e.g., Reliance Retail, DMart, Spencer's, Metro, More, Amazon/BigBasket (if e-commerce is included), etc.)
• Negotiate trading terms, annual contracts, and strategic partnerships
• Build strong relationships with buyers and category heads at the national level
  

Business Planning & Execution

• Develop and implement Joint Business Plans (JBP) with each key account
• Drive revenue targets, ensure accurate forecasting and SKU-level planning
• Ensure 100% execution of visibility agreements and in-store branding
  

Promotions & Campaign Management

• Plan and execute in-store promotions, offers, and seasonal campaigns in coordination with marketing
• Analyze ROI on trade spends and optimize promotional strategy based on performance metrics
  

Cross-functional Coordination

• Liaise with supply chain, finance, marketing, and commercial teams to ensure seamless execution of orders, availability, and fulfillment
• Ensure timely payments, claim settlement, and credit management
  

MIS & Analytics

• Monitor sales performance, stock availability, fill rates, and profitability by account
• Track competitor activities, market share, and category trends
• Provide monthly dashboards and actionable insights to management
  

Desired Candidate Profile:

Education:

Experience:

For regular jobs, follow us

https://lnkd.in/gyWcKW4g

Skills:

• Strong negotiation and relationship management skills
• Analytical ability and comfort with data-driven decisions
• Proven experience in managing large-format retailers / e-commerce
• Proficiency in MS Excel, PowerPoint, and sales reporting tools