New Product Development Manager

We’re Hiring: New Product Development Manager

(We’re looking for someone who sits at the intersection of product, sourcing & brand, can spot a great idea, turn it into a real product & make sure it fits the market, the brand and the unit economics.)

Location: Dehradun

Type: Full-Time

What You’ll Do

• Lead NPD from idea to launch across toys/play and home-lifestyle

• Research trends, competitors, materials, and pricing

• Source vendors in India/China, manage sampling, negotiate costs

• Evaluate materials across wood, plastics, coatings, adhesives and FMCG-adjacent categories

• Build PRDs, run testing, and ensure basic quality checks

• Coordinate with design, marketing, and ops for packaging, shoots, and launches

• Own timelines, QC, documentation, and SKU lifecycle

• Drive product-market fit decisions based on D2C, Amazon, and consumer insights

Who You Are

• 2–6 years in NPD, category management, sourcing, or brand/NPD hybrid roles

• Hands-on experience launching physical products end-to-end

• Strong research ability and comfort working with manufacturers

• Understanding of D2C fundamentals: pricing, margins, packaging weight, logistics

• Aesthetic sense and high attention to detail

• Tools: Google Sheets, Notion, basic Figma/Canva

Bonus

• Experience in toys, stationery, home, lifestyle, or FMCG

• Exposure to Amazon launches or A+ content

• Vendor/factory networks in India or China

Why Join Us

Work closely with the founders and shape category-defining product lines for two modern, design-forward consumer brands