National Visual Merchandiser

Location:

About SWEET DREAMS (SDREAMS):

National Visual Merchandiser

Role Overview:

National Visual Merchandiser

Skills & Competencies:

Strategic & Analytical Skills

• Data-driven promotion planning and execution
• Catchment-based strategy development across diverse regions
• Merchandise presentations, Space planning & Planograms, Window Displays & Store Layouts 
• Sales analysis, category performance tracking, and reporting
• Budget management and cost optimization at national scale.

Marketing & Branding Skills

• Strong brand positioning and identity alignment across all stores
• Integration of visual merchandising with national marketing campaigns
• Digital marketing knowledge to enhance in-store and online promotions
• E-commerce integration and alternative revenue channel development

Qualifications:

• Bachelor’s degree in Fashion Design, Retail Management, Marketing, or related field (preferred)
• Minimum 5 years of proven track record in visual merchandising with a fashion apparel retail brand (national exposure preferred)
• Proficiency in design tools (Photoshop, CorelDraw, Canva – preferred)
• Excellent communication & leadership skills for cross-functional collaboration
• Willingness to travel extensively across India for store visits and campaign rollouts
• Hands-on experience in digital marketing strategies and tools

Key Responsibilities:

• Develop and implement

  innovative, standardized visual merchandising strategies

  across all regions to elevate brand identity and drive sales.
• Create engaging

  window and in-store displays

  that reflect seasonal trends, brand aesthetics, and customer insights.
• Collaborate with category managers and retail operations to boost

  product category SPD (Sales Per Day) by 15%-30%

  through effective promotions and execution.
• Oversee

  digital marketing initiatives

  to complement in-store campaigns, enhancing nationwide brand reach and engagement.
• Lead and grow the

  e-commerce division

  as an alternative revenue channel, partnering with leading platforms to expand market presence.
• Explore and establish

  new revenue channels

  to achieve aggressive business growth targets.

Budget : 7.20 - 8.40 LPA