National Sales Manager HORECA

Suresh Kumar & Co. (Impex) Pvt. Ltd is a leading importer of processed food products in India, representing over 30 top international food brands as their exclusive agents for the Indian Sub-continent.

Position: HORECA Head

Industry: Imported Food & Frozen Food (Including Non-Veg)

Location: Delhi (Corporate Office)

Reporting To: Director

Experience Required: 8+ years in HORECA sales, preferably in imported and frozen food categories

Job Summary:

The HORECA (Hotels, Restaurants, and Catering) Head will be responsible for leading the sales and distribution strategy for imported and frozen food products (including non-veg) across the HORECA channel. This role involves developing key partnerships, driving revenue growth, ensuring high customer satisfaction, and expanding market penetration in the foodservice industry.

Key Responsibilities:

1. Sales & Business Development:

▪ Develop and execute the HORECA sales strategy for imported and frozen food products.

▪ Identify and onboard new business opportunities with hotels, restaurants, caterers, QSRs, and institutional buyers.

▪ Drive revenue growth and market share in the HORECA segment.

▪ Negotiate contracts, pricing, and supply agreements with key accounts.

2. Key Account Management:

▪ Build and maintain strong relationships with chefs, F&B managers, and procurement heads.

▪ Conduct regular meetings with key clients to understand their requirements and offer customized solutions.

▪ Ensure timely deliveries, resolving operational challenges, and managing service expectations.

3. Product & Category Management:

▪ Monitor market trends, competitor activities, and consumer preferences to refine product offerings.

▪ Collaborate with the procurement and import teams to ensure a steady supply of high-quality imported and frozen food products.

▪ Work with marketing teams to develop promotional strategies for new product launches and brand positioning.

4. Supply Chain & Logistics Coordination:

▪ Ensure efficient cold chain logistics and inventory management to maintain product quality.

▪ Collaborate with warehouse and distribution teams to optimize deliveries and minimize wastage.

▪ Address supply chain issues promptly to avoid disruptions in service.

5. Financial & Operational Management:

▪ Develop and manage sales forecasts, budgets, and pricing strategies.

▪ Ensure profitability by monitoring costs, margins, and overall business performance.

▪ Work closely with finance teams to manage credit control and payment collections from HORECA clients.

Skills & Competencies:

▪ Strong sales and negotiation skills

▪ Deep understanding of the HORECA market and customer needs

▪ Knowledge of imported and frozen food products, especially non-veg categories

▪ Ability to manage end-to-end supply chain for perishable goods

▪ Strong relationship management with chefs, procurement heads, and key decision-makers

▪ Excellent communication and leadership abilities

▪ Ability to work in a fast-paced, target-driven environment